Godrej Industries and Bhamla Foundation Launch ‘Be Earth-sensible’ Campaign for World Environment Day 2025

Introduction: When Business Meets Green Action

Every year, World Environment Day stands as a global reminder that protecting our planet is not optional—it’s essential. In 2025, India has once again taken center stage in the global environmental conversation, thanks to a powerful collaboration between Godrej Industries Group and the Bhamla Foundation.

Their latest campaign, launched ahead of World Environment Day, combines corporate responsibility, grassroots activism, and celebrity power to deliver a strong message: “Be Earth-sensible.”

Let’s explore how this initiative is raising awareness, inspiring action, and redefining how brands can lead the green conversation.

A Purpose-Driven Partnership

Godrej Industries, a leader in sustainable manufacturing and innovation, has long embraced eco-conscious practices across its businesses—from personal care to real estate. Partnering with the Bhamla Foundation, known for its impactful public awareness campaigns, was a natural step toward amplifying their shared mission.

This year’s campaign is not just about planting trees or cutting plastic use—it's about instilling a culture of environmental mindfulness, especially among the youth.

The theme of the initiative is “Be Earth-sensible,” a modern twist on sustainability messaging that emphasizes individual responsibility in a relatable, non-preachy way.

Star Power with a Message

What truly sets this campaign apart is its celebrity-led anthem video, featuring a host of Indian film and television personalities, musicians, and influencers.

Stars like Shantanu Mukherjee (Shaan), Javed Ali, Nakash Aziz, Asees Kaur, and Prajakta Koli lend their voices and faces to the project, blending entertainment with environmental education. The video delivers key sustainability messages in the form of catchy lyrics and upbeat music, encouraging people to think about their everyday habits.

This approach taps into the power of pop culture to reach broader, younger audiences who may not traditionally engage with environmental messaging.

An Anthem for Action

The campaign’s anthem, titled “Be Earth-sensible,” is more than just a song—it’s a call to action. The music video showcases scenes of urban life, natural beauty, and subtle yet impactful reminders of human carelessness: single-use plastics, polluted rivers, and disappearing greenery.

But the tone remains optimistic. Through lively visuals and energetic performances, the anthem encourages viewers to make small, meaningful changes—whether it’s reducing waste, recycling responsibly, or conserving water.

The goal is clear: make sustainability feel inclusive, actionable, and positive.

Godrej’s Long-Term Green Commitment

This campaign is not a one-off effort for Godrej. It builds on years of sustainability-focused initiatives under the group’s Good & Green strategy, which aims to innovate in ways that are planet-friendly and people-centered.

From water-positive manufacturing to green building certifications and waste reduction programs, Godrej has consistently walked the talk. Their commitment to carbon neutrality and sustainable development goals (SDGs) is not just part of corporate reporting—it’s embedded into business models across their companies.

By tying their annual World Environment Day efforts into this long-term vision, the group ensures real impact beyond campaign hashtags.

The Bhamla Foundation’s Ongoing Impact

Founded by Asif Bhamla, the Bhamla Foundation has become one of India’s most recognizable names in public environment campaigns. Over the years, the foundation has led awareness drives for air pollution, noise pollution, plastic bans, and climate action—often bringing together Bollywood and activism in creative, mass-appeal formats.

Their partnership with Godrej this year takes that legacy forward. The Foundation’s focus on community participation and youth empowerment is evident in the way the campaign has been rolled out—through schools, social media, and city-level activations.

Multi-Platform Engagement for Maximum Reach

The campaign isn't limited to YouTube or one-off ads. It spans multiple platforms and formats to ensure that the message sticks.

• Television spots air the anthem video across entertainment and news channels.

• Social media influencers are encouraging eco-challenges—such as #7DaysGreen, where followers are asked to adopt one green habit daily.

• Educational kits are being distributed in urban schools, combining fun with facts.

• Corporate employees of Godrej are also participating in cleanup drives and tree plantation events under the same theme.

This 360-degree approach ensures the message is both top-down (through influencers and corporations) and bottom-up (through communities and youth).

A Celebration with Substance

At the official campaign launch, held in Mumbai, both industry leaders and celebrities came together in support of the cause.

Godrej representatives emphasized the role of the private sector in shaping India’s sustainable future, while Foundation speakers highlighted the power of consistent, creative advocacy.

More than just a photo-op, the event featured panel discussions on circular economy, climate entrepreneurship, and grassroots green innovations—turning a celebration into a learning and action platform.

What This Means for Brands in India

The Godrej-Bhamla campaign reflects a significant trend in Indian branding: social impact is the new brand identity.

Today’s consumers, especially millennials and Gen Z, are drawn to companies that reflect their values. Eco-consciousness, once a niche marketing angle, is now a central brand pillar for companies that want to lead in both ethics and influence.

This campaign serves as a blueprint for how large corporates can combine CSR, culture, and creativity to lead with purpose.

Conclusion: A Greener India, One Note at a Time

In a country grappling with air pollution, water shortages, and climate vulnerability, campaigns like “Be Earth-sensible” are not just good PR—they are urgent necessities.

By using music, celebrity power, and community outreach, Godrej Industries Group and the Bhamla Foundation have turned an annual observance into a powerful public movement.

And as the anthem plays on, it carries with it the hope of a generation ready to be mindful, motivated, and—most importantly—Earth-sensible.