India Today Group Names Prashant V. Singh as Deputy Executive Editor to Drive Digital and AI-Led Strategy

ndia Today Group has appointed senior journalist Prashant V. Singh as Deputy Executive Editor, reinforcing its editorial leadership at a time when newsrooms are accelerating digital transformation and integrating artificial intelligence into content workflows.

Singh steps into the role with close to two decades of experience across leading business and digital news platforms, bringing expertise in audience growth, multi-format storytelling and search-led distribution strategy.

Extensive Experience Across Leading News Brands

Before joining India Today Group, Singh was part of Times Network Digital under The Times Group, where he led ET NOW and ET NOW Swadesh. During his tenure, the ETNow.in platform recorded substantial digital growth, reaching approximately 9 million unique visitors and securing a top-three position among business news platforms on ComScore rankings.

At ET NOW, he expanded the brand’s digital footprint beyond conventional reporting formats. His initiatives included scaling podcasts, sector-focused panel discussions and proprietary events spanning industries such as real estate, investments, artificial intelligence, healthcare and education.

Earlier in his career, Singh contributed to the digital advancement of Financial Express, which achieved top-tier rankings on ComScore during his stint. He was also associated with Zee Business during a period of online expansion and was part of the launch team that established News18.com as a digital-first news destination.

Focus on AI, SEO and Editorial Integration

Within media circles, Singh is recognised for combining editorial judgement with technological and product-oriented thinking. His approach integrates Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), user experience insights and newsroom tech architecture into content strategy.

His editorial framework aligns with Google’s E-E-A-T principles — Experience, Expertise, Authoritativeness and Trustworthiness — reflecting an emphasis on credibility and long-term search visibility in an increasingly AI-driven discovery ecosystem.

Mandate at India Today Group

At India Today Group, Singh is expected to work closely on digital strategy, cross-platform integration and newsroom innovation. His appointment comes as media organisations recalibrate operations around AI-assisted workflows, evolving audience behaviour and multi-format distribution across search, social, video and emerging interfaces.

Originally from Kanpur, Singh pursued Journalism and Mass Communication in Delhi before embarking on a career spanning print, magazine and digital media platforms.

With this leadership addition, India Today Group signals continued focus on strengthening its digital capabilities and aligning editorial operations with next-generation technology frameworks.