Collective Artists Network Launches 'Collective Media Network' to Redefine Modern Storytelling

In a strategic move to consolidate its diverse content ventures, Collective Artists Network has unveiled its new media division, Collective Media Network. This initiative aims to bring together the company's various platforms under a unified banner, enhancing its ability to produce and distribute culturally resonant content across India.​

A Unified Platform for Diverse Content

Collective Media Network integrates several of the company's existing platforms, including Terribly Tiny Tales (TTT), Under 25, Big Bang Social, and Galleri5. These platforms have been instrumental in storytelling, youth engagement, lifestyle content, and educational initiatives. By consolidating these under one umbrella, Collective Artists Network seeks to streamline its operations and amplify its reach in the digital content landscape.

Innovations in Content Creation

The launch of Collective Media Network is marked by several innovative content initiatives:​

• AI-Powered Creators: The introduction of virtual influencers like Kavya Mehra, focusing on modern parenting, and Radhika Subramaniam, exploring youth culture, showcases the company's foray into synthetic storytelling. These AI-driven personas aim to engage audiences with relatable narratives powered by technology.

• Cultural Programming: The debut of Sanatani Dharma, a content destination rooted in Indic heritage and spiritual inquiry, reflects the network's commitment to exploring India's rich cultural tapestry through modern interpretations.

• Regional Content Expansion: Initiatives like Marathi Minded, in collaboration with creator Neel Salekar, and Rashmika & Ru with TTT, indicate a strategic focus on regional and genre-specific programming to foster deeper community engagement.

Leadership and Vision

To steer this expansive venture, Sudeep Lahiri has been appointed as the Head of Channels and Distribution. With nearly two decades of experience in content strategy and distribution, Lahiri is poised to enhance the network's content delivery across various platforms.​

Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, articulated the vision behind this launch:​

“In today’s world, new media is about owning eyeballs — and through our content, distribution, and influence, we intend to become the media network that defines attention. We have always understood the pulse of pop culture — reflecting it when needed, and influencing it when it matters most.”​

Conclusion

The establishment of Collective Media Network signifies Collective Artists Network's commitment to evolving with the dynamic media landscape. By integrating technology, diverse content, and strategic distribution, the company aims to set new benchmarks in storytelling and audience engagement.​