K J Alphons to Attend 2nd e4m Do Good Summit & Awards as Chief Guest: A Celebration of Purpose-Led Branding

In a significant recognition of the growing impact of purpose-driven business, the second edition of the e4m Do Good Summit & Awards is set to welcome former Union Minister K J Alphons as its Chief Guest. The event will bring together changemakers, brands, NGOs, and thought leaders who are reshaping the way organizations contribute to society.

Known for his focus on clean governance, public service, and social development, K J Alphons' presence at the summit underscores the relevance of the intersection between communication, ethics, and impact in today’s brand narratives.

About the e4m Do Good Summit & Awards

Organized by exchange4media (e4m), the Do Good Summit & Awards is a platform that honors campaigns, organizations, and individuals making a difference through CSR, sustainability, social innovation, and public awareness initiatives.

Now in its second edition, the summit is rapidly becoming one of India’s most influential gatherings where branding meets purpose. It offers a space for leaders to discuss strategies that go beyond profits and prioritize positive societal impact.

Who is K J Alphons?

K J Alphons, a former bureaucrat and Union Minister, is widely respected for his contributions to governance and public policy. Often referred to as the “Demolition Man” for his anti-encroachment efforts in Delhi during his IAS days, Alphons later served as Minister of State for Tourism and Electronics & IT.

His advocacy for ethical development, clean administration, and inclusive progress makes him a fitting figure to lead conversations on purpose-led branding and social responsibility in business.

What to Expect at the Summit

This year’s edition of the Do Good Summit will feature:

• Panel discussions on sustainability, ESG (Environmental, Social & Governance) integration, and ethical storytelling

• Keynote addresses from CSR leaders, NGO heads, and brand custodians

• Case study showcases of campaigns that created measurable social impact

• Networking sessions between brands, agencies, and social enterprises

• The Do Good Awards ceremony, recognizing excellence across categories like:

  • Best CSR Campaign

  • Most Impactful Public Awareness Initiative

  • Purpose-Driven Brand of the Year

  • Best Collaboration Between Brand and NGO

With a focus on innovation, authenticity, and measurable change, the summit is a timely reminder that good business and doing good can—and should—coexist.

Why Purpose-Led Branding Matters Today

Consumer expectations are changing rapidly. A growing segment of India’s youth prefers to engage with brands that are value-aligned, socially conscious, and transparent in their missions.

Recent research shows:

• 78% of urban millennials are more likely to trust brands with clear social stances

• Purpose-led companies experience higher employee satisfaction and retention

• Campaigns with a social message see greater long-term recall and loyalty

The Do Good Summit reflects these shifts, positioning itself as a platform for meaningful dialogue, collaboration, and action across the brand ecosystem.

Looking Ahead

As the Chief Guest, K J Alphons is expected to deliver an address that touches on the role of ethical leadership, the need for inclusive innovation, and how India can become a global leader in sustainable and responsible communication.

His participation is not just symbolic—it sends a strong message that doing good is no longer optional, but essential to modern governance and corporate practice.

Conclusion

The 2nd e4m Do Good Summit & Awards stands as a testament to the power of conscious branding and its role in shaping a more equitable and sustainable world. With influential leaders like K J Alphons leading the conversation, the event promises to elevate the dialogue around purpose, performance, and public trust.