Madison Media Alpha Secures Media Mandate for Zouk: A Strategic Partnership in Lifestyle Branding

In a significant development within India’s media and marketing landscape, Madison Media Alpha, a unit of Madison World, has been awarded the media Agency of Record (AOR) for Zouk, a proudly Indian lifestyle brand known for its vegan, cruelty-free handbags, wallets, and accessories.

This collaboration marks a major milestone for both entities—Zouk in its ambition to scale brand visibility and performance, and Madison Media Alpha in reinforcing its stronghold in the fast-growing D2C fashion and lifestyle category.

About the Collaboration

The media mandate, awarded after a competitive pitch process, will see Madison Media Alpha managing Zouk’s media strategy, planning, and buying across digital and offline channels. The agency will help craft a data-driven, result-oriented media roadmap tailored to Zouk’s rapid-growth journey as a direct-to-consumer (D2C) brand with a loyal, design-conscious audience.

Key Responsibilities Include:

• Full-funnel media planning and campaign execution

• Performance marketing across paid digital platforms

• Expansion into TV, print, and influencer partnerships as part of brand-building

• ROI-focused strategies to drive e-commerce performance

Zouk: Redefining Ethical Indian Fashion

Founded with a mission to make ethically crafted, India-inspired fashion accessible to modern consumers, Zouk has steadily risen as a leading voice in India’s conscious fashion movement. With products inspired by traditional Indian art forms and made from vegan leather, Zouk blends heritage and sustainability with modern functionality.

Today, Zouk boasts:

• A strong online presence with thousands of loyal customers

• A growing product portfolio of bags, wallets, laptop sleeves, and accessories

• Recognition as a “PETA-approved vegan” brand

• A rising influencer network supporting the brand’s aesthetic and values

By partnering with Madison Media Alpha, Zouk is looking to further expand its brand presence, enter new geographies, and build top-of-mind recall among urban shoppers.

Madison Media Alpha: Strengthening D2C Portfolio

For Madison Media Alpha, this win underscores its strategic focus on partnering with emerging and mid-sized digital-first brands. Known for its agile media execution and consumer-first thinking, the agency has previously worked with brands across FMCG, fashion, personal care, and technology.

Why Madison?

• Proven track record in scaling D2C businesses

• Ability to balance performance marketing with brand storytelling

• Advanced use of analytics, audience segmentation, and omnichannel planning

• Deep understanding of Indian consumer behavior across digital platforms

Leadership Commentary

Though official statements are yet to be released, industry observers suggest that the collaboration is expected to yield strong media efficiencies and sharpened targeting strategies for Zouk. The partnership comes at a time when D2C brands are increasingly seeking media agencies that can provide integrated planning with measurable outcomes.

A Sign of the Times: D2C Meets Full-Service Media

This partnership reflects a larger trend across India’s consumer market: digital-native brands aligning with full-service agencies to move from niche to mainstream. As more consumers embrace ethical fashion and homegrown alternatives, strategic media investments will be key to building brand equity and scaling operations.

With Madison Media Alpha’s support, Zouk is likely to:

• Launch multi-platform campaigns aimed at metro and Tier 1 consumers

• Integrate performance tracking tools to optimize ad spend

• Strengthen its influencer ecosystem and content partnerships

• Grow its offline retail footprint through strategic branding initiatives

Final Thoughts

The appointment of Madison Media Alpha as the media AOR for Zouk is not just a business transaction—it’s a forward-looking collaboration that blends the art of storytelling with the science of media planning.