Marketing

How Mastercard is Using Music, Memories, and Meet & Greets to Win Over Young Indians

How Mastercard is Using Music, Memories, and Meet & Gre...

Editor Jul 3, 2025 0 4

Discover how Mastercard is winning over India’s Gen Z and millennials through ex...

adidas and FC Bayern München Reveal Their 2025/26 Home Kit: Tradition, Innovation, and the Spirit of Bayern

adidas and FC Bayern München Reveal Their 2025/26 Home ...

Editor Jul 2, 2025 0 5

FC Bayern München and adidas reveal the 2025/26 home kit — a blend of tradition ...

Zostel Turns 12: How India’s Favourite Backpacker Hostel Grew Without Celebs or Ads

Zostel Turns 12: How India’s Favourite Backpacker Hoste...

Editor Jul 1, 2025 0 13

Discover how Zostel, India’s beloved backpacker hostel chain, turned 12 and buil...

Ixigo’s Big Bet: How AI and Cricket Are Powering a New Chapter in India’s $23 Billion Online Travel Market

Ixigo’s Big Bet: How AI and Cricket Are Powering a New ...

Editor Jun 30, 2025 0 10

Discover how Ixigo is using AI and cricket to capture India’s $23 billion online...

Perfetti’s ₹1 Candy Strategy: The Sweet Secret Behind 70% of Its Sales

Perfetti’s ₹1 Candy Strategy: The Sweet Secret Behind 7...

Editor Jun 27, 2025 0 11

Despite premium offerings, ₹1 candies remain the bedrock of Perfetti’s India str...

Visa Taps Vicky Kaushal to Woo Affluent India: A New Chapter in Premium Payment Branding

Visa Taps Vicky Kaushal to Woo Affluent India: A New Ch...

Editor Jun 26, 2025 0 12

Visa India launches a premium brand campaign featuring Bollywood actor Vicky Kau...

Wow! Momo Launches Gluten-Free Range Across 11 Metro Cities: A New Chapter in Healthy Indulgence

Wow! Momo Launches Gluten-Free Range Across 11 Metro Ci...

Editor Jun 25, 2025 0 9

Wow! Momo unveils its new gluten-free momo collection in 11 metro cities, cateri...

Herbalife India Welcomes Smriti Mandhana and Manika Batra as Ambassadors for Vritilife Wellness Range

Herbalife India Welcomes Smriti Mandhana and Manika Bat...

Editor Jun 24, 2025 0 17

Herbalife India onboards Smriti Mandhana and Manika Batra as ambassadors for Vri...

IKEA India Celebrates Pride Month with Rainbow Welcome Mat: A Symbol of Inclusivity and Belonging

IKEA India Celebrates Pride Month with Rainbow Welcome ...

Editor Jun 23, 2025 0 6

IKEA India launches a rainbow-themed welcome mat to celebrate Pride Month, symbo...

The Bridal Retreat Welcomes Karan Johar as Brand Ambass...

Editor Jun 20, 2025 0 4

The Bridal Retreat brings onboard filmmaker Karan Johar as its brand ambassador,...

Housefull 5’s Dual Endings: A New Cinematic Gimmick or Marketing Goldmine for Brands?

Housefull 5’s Dual Endings: A New Cinematic Gimmick or ...

Editor Jun 20, 2025 0 5

Housefull 5 stuns audiences with its dual endings strategy, offering a split nar...

Bisleri Becomes Official Hydration Partner for GMR Rugby Premier League: A Strategic Union of Fitness and Hydration

Bisleri Becomes Official Hydration Partner for GMR Rugb...

Editor Jun 20, 2025 0 1

Bisleri Becomes Official Hydration Partner for GMR Rugby Premier League: A Strat...

ZOFF Foods Enters Ready-to-Cook Segment Through Strategic Alliance with Reliance Retail

ZOFF Foods Enters Ready-to-Cook Segment Through Strateg...

Editor Jun 20, 2025 0 4

ZOFF Foods partners with Reliance Retail to launch a new range of Ready-to-Cook ...

AbhiBus and Mahesh Babu: A Timeless Brand Partnership E...

Editor Jun 19, 2025 0 6

AbhiBus renews its long-standing partnership with Telugu superstar Mahesh Babu f...

Jio and KRAFTON Join Forces to Launch Exclusive Gaming Pack for Indian Gamers

Jio and KRAFTON Join Forces to Launch Exclusive Gaming ...

Editor Jun 19, 2025 0 3

Jio partners with KRAFTON to unveil an exclusive gaming pack tailored for Indian...

Tinder Launches Double Date Feature: Matchmaking Gets a Social Twist

Tinder Launches Double Date Feature: Matchmaking Gets a...

Editor Jun 18, 2025 0 4

Tinder introduces its latest innovation—Double Date. This new feature allows fri...

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