Marketing

Reliance Bets Big on Himalayan Beauty with Pahadi Local...

Reliance Retail has acquired Pahadi Local, a Himalayan-inspired clean beauty and...

Komerz + Glassbox: Is Creative Commerce India's Next Bi...

Komerz, a $330M global commerce platform, has acquired brand consultancy Glassbo...

Ventes Avenues Bets Big on Data, CTV & Martech in 2026

Ventes Avenues is making a bold strategic shift toward first-party data, connect...

Matrix Names KATSEYE Global Ambassador: Hair Meets Perf...

Professional haircare brand Matrix has appointed global pop group KATSEYE as its...

Lotus Herbals Bets on Puja Singh to Lead Its Marketing ...

Lotus Herbals has appointed Puja Singh as Assistant General Manager — Marketing,...

Instamart Crashes Samsung's S26 Ultra Launch — In the B...

Instamart has partnered with Samsung to deliver the newly launched Galaxy S26 Ul...

IPL 2026 Ad Season: Why Cricket Is India's Biggest Medi...

IPL 2026 starts March 15. With Ormax Trac20 tracking ad effectiveness and cricke...

Doritos Turns Up the Heat: Launches Cool Ranch and Jala...

Doritos spices up the Indian snack scene with the launch of Cool Ranch and Jalap...

Rashmika Mandanna Joins ISOPURE as First Indian Brand A...

ISOPURE welcomes Indian actress Rashmika Mandanna as its first Indian brand amba...

SOCIAL’s Bold New Menu Redefines Itself as an All-Day H...

SOCIAL reinvents its identity with an all-new, versatile menu designed for round...

Safari and boAt Join Forces: Smart Luggage for Smart Tr...

Safari and boAt collaborate to launch India’s next-gen smart luggage with a buil...

Third Wave Coffee Bets Big on Boba: A Fresh Sip for Gen...

Third Wave Coffee adds Boba tea to its menu, targeting Gen Z with playful flavor...

Casio Taps XG as Global Ambassador for G-SHOCK: A Bold ...

Casio names XG as the new global ambassador for G-SHOCK. Discover why this music...

NODWIN Gaming and Esports World Cup Foundation: Pioneer...

NODWIN Gaming partners with the Esports World Cup Foundation to handle media rig...

Simple Energy Accelerates the Neeraj Chopra Classic 202...

The Neeraj Chopra Classic 2025 ropes in Simple Energy as its official EV partner...

How iQOO India Flipped the Script: When the Target Audi...

iQOO India’s unique growth story proves that when you build the right product fo...