Marketing

Saffola Masala Oats Turns Cricket Season Into a City-by-City Flavour War With Chef Kunal Kapur

Saffola Masala Oats Turns Cricket Season Into a City-by...

Editor Apr 7, 2026 0 3

Saffola Masala Oats launches Bowl Apna Apna with Chef Kunal Kapur — a city-by-ci...

B'spoke Wellness Taps Malaika Arora to Lead Its Preventive Nutrition Push

B'spoke Wellness Taps Malaika Arora to Lead Its Prevent...

Editor Apr 7, 2026 0 6

B'spoke Wellness appoints Malaika Arora as brand ambassador to lead its preventi...

Farmley's 'Daily Fuel' Campaign: How Gamification Is Rewriting the Rules of Healthy Snacking in India

Farmley's 'Daily Fuel' Campaign: How Gamification Is Re...

Editor Apr 4, 2026 0 4

Farmley launches the 'Daily Fuel' gamified campaign with a 30-day bingo challeng...

ZEE News Takes on School Book Overpricing: A Campaign Every Indian Parent Needed

ZEE News Takes on School Book Overpricing: A Campaign E...

Editor Apr 4, 2026 0 5

ZEE News launches a nationwide campaign against school textbook overpricing in I...

Bhumika Realty Signs Rohit Sharma & Ritika Sajdeh: A Power Move for North India's Real Estate Market

Bhumika Realty Signs Rohit Sharma & Ritika Sajdeh: A Po...

Editor Apr 4, 2026 0 7

Bhumika Realty signs Rohit Sharma and Ritika Sajdeh as brand ambassadors. Discov...

CEAT Signs Yashasvi Jaiswal: What This Multi-Year Deal ...

Editor Apr 4, 2026 0 7

CEAT signs Yashasvi Jaiswal in a multi-year deal starting April 2026. Here's wha...

Alstone x Punjab Kings: Why a Cladding Brand's IPL Bet ...

Editor Apr 3, 2026 0 5

Alstone joins Punjab Kings as Official Cladding Partner for IPL 2026, marking it...

Emami Bets Rs.200 Crore on Ayurveda Beverages With Axiom Acquisition

Emami Bets Rs.200 Crore on Ayurveda Beverages With Axio...

Editor Apr 3, 2026 0 4

Emami acquires full stake in Axiom Ayurveda for Rs.200 crore, bringing AloFrut u...

HDFC Life and KKR: Why This IPL Partnership Is Smarter Than It Looks

HDFC Life and KKR: Why This IPL Partnership Is Smarter ...

Editor Apr 2, 2026 0 7

HDFC Life partners with Kolkata Knight Riders for IPL 2026 — here's why this fin...

Dollar Lehar Goes Galactic: How a Baniyaan Beat the Aliens

Dollar Lehar Goes Galactic: How a Baniyaan Beat the Aliens

Editor Apr 2, 2026 0 14

Dollar Lehar's sci-fi summer campaign with Saif Ali Khan blends dhaba drama and ...

RVCJ Group Partners With CricTracker to Build an 85-Million-Strong Sports Content Empire

RVCJ Group Partners With CricTracker to Build an 85-Mil...

Editor Apr 2, 2026 0 4

RVCJ Group and CricTracker partner to build an 85-million-reach sports content e...

Britannia Jim Jam Brings Marvel Heroes to Highways, Cinemas and Colleges

Britannia Jim Jam Brings Marvel Heroes to Highways, Cin...

Editor Apr 1, 2026 0 6

Britannia Jim Jam's Marvel-themed on-ground campaign activates across Mumbai hig...

PwC India Deals Practice Gets New Captain: What the Shashank Jain Exit Means

PwC India Deals Practice Gets New Captain: What the Sha...

Editor Apr 1, 2026 0 3

Shashank Jain exits PwC India Deals practice after 30 years. Mohit Chopra takes ...

Livguard and Punjab Kings: How an Energy Brand Is Using...

Editor Apr 1, 2026 0 3

Livguard has joined Punjab Kings as the Exclusive Power Partner for IPL 2026, br...

bigbasket and RCB: How a Quick Commerce Partnership Is Redefining Cricket Fan Engagement

bigbasket and RCB: How a Quick Commerce Partnership Is ...

Editor Apr 1, 2026 0 3

bigbasket has renewed its official quick commerce partnership with Royal Challen...

Skechers x Mumbai Indians: Why a Third-Season Kit Deal Is Smarter Than It Looks

Skechers x Mumbai Indians: Why a Third-Season Kit Deal ...

Editor Apr 1, 2026 0 5

Skechers has renewed its official kit partnership with Mumbai Indians for a thir...

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