Media

Gaurav Sawant Commands Prime-Time Spotlight Amid Indo-P...

Gaurav Sawant’s “India First” leads with credible, calm defense coverage during ...

FY2025: A Mixed Bag of Results for India’s Leading Broa...

India’s top broadcasters report mixed results in FY2025, with digital growth off...

Coldplay’s Ahmedabad Concert Lights Up India with a ₹64...

Coldplay’s Ahmedabad concert drew massive crowds and ₹641 crore in impact, redef...

GroupM’s Ashwin Padmanabhan: OTTs Must Adopt a Tech-Min...

GroupM’s Ashwin Padmanabhan urges OTTs to adopt tech-company strategies—data, pe...

Why TV Still Reigns Supreme in Ad Engagement Over Socia...

Despite the rise of digital platforms, television remains the most effective med...

Why Family-Friendly Content Is Becoming the Next Big Op...

India’s OTT landscape is evolving rapidly, and the next big opportunity lies in ...

Monika Shergill: Competing with Global Giants like Netf...

Monika Shergill, Vice President of Content at Netflix India, discusses how the s...

Indian Media & Entertainment Industry Hits $29.4 Billio...

India's media and entertainment industry achieved a major milestone in 2024, tou...

Ashish Sehgal Bats for a Unified TV Rating System to St...

Zee Media’s Chief Growth Officer, Ashish Sehgal, has called for a unified TV rat...

Why Linear TV Ads Still Hold Power: Consumer Attention ...

A recent study shows consumer attentiveness to ads is 115% higher on traditional...

Supriya Prasad Takes Charge Across India Today Group’s ...

Veteran journalist Supriya Prasad has been appointed to lead editorial operation...

NBDA Advises Indian News Channels to Avoid Featuring Pa...

The News Broadcasters and Digital Association (NBDA) has issued a new advisory d...

Why Storytelling Remains the North Star for Every Great...

In a world of data, speed, and automation, storytelling still reigns as the most...

Global Eyes on India: 25% of Prime Video’s Indian Conte...

Prime Video reveals that nearly 25% of its Indian content is being streamed outs...

India’s Spirit Is Captivating the World: Nita Ambani’s ...

Nita Ambani reflects on how India’s cultural confidence, innovation, and global ...

India’s Pay TV Market Still Holds Strong, Says Media Ve...

Despite digital disruption, India's Pay TV market remains vibrant and full of po...