Digital

Game On: How Mobile Gaming Became the Next Frontier for...

As mobile gaming surges in popularity, smartphone and telecom brands are racing ...

Retail Media Goes Mainstream: Why It's Now Central to E...

Retail media is no longer a niche tactic in India. Industry leaders like Vijay I...

From Boardrooms to Living Rooms: Why B2B Brands in Indi...

Indian B2B brands are embracing Connected TV to reach business decision-makers b...

AdLift Unveils ‘Tesseract’: A Game-Changing Tool for Pr...

AdLift, under the Liqvd Asia banner, has launched ‘Tesseract’—a next-gen digital...

YouTuber Jyoti Malhotra Arrested Amid Allegations of Es...

YouTuber Jyoti Malhotra has been arrested over alleged espionage activities. Exp...

The Rise of Spam Fatigue: Why Trust Has Become the True...

As mobile users grow weary of irrelevant ads and notification overload, trust em...

Indian Creators Are Earning Up to Rs 1.5 Lakh Monthly—J...

Indian content creators are earning Rs 1.5 lakh a month or more through subscrip...

Microsoft Announces Over 6,000 Job Cuts as Part of Glob...

Microsoft has announced plans to lay off more than 6,000 employees globally as p...

How Artificial Intelligence is Redefining the Marketing...

Artificial Intelligence (AI) is revolutionizing how brands approach marketing. F...

What 'Take Rates' Reveal About ROI on Brand Ad Spends

Discover how take rates help brands evaluate advertising ROI across platforms an...

X Blocks 8,000 Accounts Following Indian Government Req...

Social media platform X (formerly Twitter) has blocked 8,000 accounts in India f...

WhatsApp’s Musical Status Update: A Subtle Step Into In...

WhatsApp's new musical status feature hints at a powerful, personal ad space for...

JioStar Unveils JioStarverse: A Data-Driven Platform to...

JioStar has unveiled JioStarverse, a cutting-edge platform that blends data anal...

Reimagining Leadership: 7 AI Habits Driving the Future ...

As artificial intelligence transforms the workplace, leaders must adopt new habi...

Why Hyper-Local is Becoming the New National in Digital...

Digital advertisers are shifting focus from broad national campaigns to hyper-lo...

OpenAI Set to Acquire AI Coding Startup Windsurf in a $...

OpenAI is reportedly finalizing a $3 billion deal to acquire Windsurf, a fast-ri...