Posts

Zee Entertainment's 48% Fiction Share: What Regional TV...

Zee Entertainment has captured 48% of Top 10 fiction rankings across six Indian ...

ChanaJor OTT Eyes English Content: What India's Premium...

ChanaJor OTT, known for comedy-led Indian-language originals, is evaluating a se...

Havas Acquires Styleheads: Why Cultural Marketing Is th...

Havas has acquired Berlin-based cultural marketing agency Styleheads to strength...

McDonald's Buddy Meal: Why Nostalgia Marketing Is India...

McDonald's India — North and East has appointed Sara Arjun as Brand Ambassador a...

Avion India Picks BlackCab: Why Aviation Brands Need Sm...

Avion India, Mumbai's first DGCA-approved flight simulator training centre at Ju...

Sting Energy's World Cup Post: How One Instagram Creati...

Sting Energy's Instagram post celebrating India's six World Cup victories is a m...

Titan Raga's Bold New Campaign: Redefining What "Busy" ...

Titan Raga's latest campaign by Ogilvy Bangalore tackles the one emotion most wo...

Urban Ladder's City-First Campaign: 5 Smart Moves India...

Urban Ladder and Lowe Lintas have launched a city-first campaign built on region...

Matrix Names KATSEYE Global Ambassador: Hair Meets Perf...

Professional haircare brand Matrix has appointed global pop group KATSEYE as its...

Lotus Herbals Bets on Puja Singh to Lead Its Marketing ...

Lotus Herbals has appointed Puja Singh as Assistant General Manager — Marketing,...

Instamart Crashes Samsung's S26 Ultra Launch — In the B...

Instamart has partnered with Samsung to deliver the newly launched Galaxy S26 Ul...

Agilus Diagnostics TVC: SRL's Bold Rebrand With Anil Ka...

Agilus Diagnostics, formerly SRL Diagnostics, has launched a nationwide TVC feat...

Woodland Picks Liqvd Asia to Power Its Digital Comeback

Liqvd Asia has won the full digital communications mandate for Woodland, one of ...

Kurkure's Cricket Tribute: The Ad Made a Year Before th...

Kurkure marked India's historic cricket victory with a front-page newspaper trib...

Women Are Rewriting Finance: Edelweiss MF's Bold Campaign

Edelweiss Mutual Fund has launched a bold Women's Day digital campaign celebrati...

IPL 2026 Ad Revenue at Risk: Middle East Crisis Threate...

The Middle East conflict is threatening ₹200–250 crore of IPL 2026 advertising r...