Posts

Why Hyper-Local is Becoming the New National in Digital...

Digital advertisers are shifting focus from broad national campaigns to hyper-lo...

OpenAI Set to Acquire AI Coding Startup Windsurf in a $...

OpenAI is reportedly finalizing a $3 billion deal to acquire Windsurf, a fast-ri...

Shreyas Iyer Joins InCred to Lead New Campaign on Finan...

InCred collaborates with cricket star Shreyas Iyer to roll out a new digital cam...

Cosmo Sunshield Unveils #SweatWhereItCounts Campaign to...

Cosmo Sunshield has launched its bold new campaign, #SweatWhereItCounts, focusin...

SRK, Diljit Dosanjh & Kiara Advani Shine Bright at Thei...

Three of India’s most celebrated stars—Shah Rukh Khan, Diljit Dosanjh, and Kiara...

Miniklub Appoints Team Pumpkin to Lead Performance Mark...

Premium kidswear brand Miniklub has appointed digital agency Team Pumpkin to spe...

Why Entry-Level Cars Are No Longer Affordable for Most ...

Maruti Suzuki’s chairman has raised concerns about the rising cost of small cars...

Why TV Still Reigns Supreme in Ad Engagement Over Socia...

Despite the rise of digital platforms, television remains the most effective med...

Why Family-Friendly Content Is Becoming the Next Big Op...

India’s OTT landscape is evolving rapidly, and the next big opportunity lies in ...

Monika Shergill: Competing with Global Giants like Netf...

Monika Shergill, Vice President of Content at Netflix India, discusses how the s...

When AI Steps In: How ChatGPT Helped Save a Life and Wh...

A ChatGPT diagnosis helped save a life—highlighting how AI is reshaping the futu...

Taboola Partners with Samsung to Power Native Content A...

Taboola partners with Samsung to enhance content discovery across mobile devices...

India’s Creator Economy Projected to Reach ₹500 Billion...

India's creator economy is booming, expected to hit ₹500 billion by 2030. EY hig...

MarTech Day 2025: Insights from the Past, Visions for t...

Explore the top trends and takeaways from MarTech Day 2025, including AI advance...

CoinDCX Reports Explosive Growth: 800% Rise in User Acq...

India’s leading crypto exchange, CoinDCX, has witnessed a remarkable growth spur...

WPP Plans to Rebrand GroupM to WPP Media: A Strategic S...

WPP, one of the world’s largest advertising and communications companies, is rep...