Editor

Editor

Last seen: 2 days ago

Member since Apr 26, 2025
 editor@brands.in

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Micro-dramas are rewriting india's feed-first marketing playbook

Micro-dramas are rewriting india's feed-first marketing...

Editor Mar 23, 2026  0  3

Meta and ormax media's new report reveals 89% of india's micro-drama viewers dis...

TOISA 2025 unites india's finest sporting talent in lucknow

TOISA 2025 unites india's finest sporting talent in luc...

Editor Mar 23, 2026  0  5

TOISA 2025 celebrates india's top sporting talent in lucknow on march 21, 2026. ...

Famous innovations strengthens delhi leadership with four key promotions

Famous innovations strengthens delhi leadership with fo...

Editor Mar 23, 2026  0  3

Famous innovations promotes four leaders in delhi — lakshita singh, rishu bhatia...

Apollo tyres bets big on brand power with a high-octane marketing hire

Apollo tyres bets big on brand power with a high-octane...

Editor Mar 23, 2026  0  4

Apollo tyres appoints Neha agarwalla as divisional head — marketing comms and sp...

Ogilvy and IBM Part Ways After 32 Years — And the Story Behind the Split Is Bigger Than One Account

Ogilvy and IBM Part Ways After 32 Years — And the Story...

Editor Mar 21, 2026  0  5

Ogilvy ends its 32-year partnership with IBM as WPP restructures under Elevate28...

Every Hangout Needs Doritos: How PepsiCo's Bold Snack Brand Is Owning India's Social Moment

Every Hangout Needs Doritos: How PepsiCo's Bold Snack B...

Editor Mar 21, 2026  0  4

Doritos launches 'Every Hangout Needs Doritos' campaign tapping India's social s...

More Than a Vehicle: DriveX's World Consumer Day Campaign Puts the Everyday Rider at the Centre

More Than a Vehicle: DriveX's World Consumer Day Campai...

Editor Mar 21, 2026  0  3

DriveX launches World Consumer Rights Day campaign celebrating India's everyday ...

TECNO Got CSK's Back — And This IPL Helmet Deal Is Smarter Than It Looks

TECNO Got CSK's Back — And This IPL Helmet Deal Is Smar...

Editor Mar 21, 2026  0  3

TECNO Mobile partners with Chennai Super Kings for IPL 2026 helmet branding. Her...

Beyond Discounts: How SMART Bazaar's Eid Film Found 'Barkat' in the Places No Retail Ad Has Looked Before

Beyond Discounts: How SMART Bazaar's Eid Film Found 'Ba...

Editor Mar 21, 2026  0  4

SMART Bazaar's Eid 2026 campaign explores 'Barkat' through a child's perspective...

Captain Cool Picks 8: MS Dhoni Bats for Better Sleep — And India Is Listening

Captain Cool Picks 8: MS Dhoni Bats for Better Sleep — ...

Editor Mar 21, 2026  0  2

MS Dhoni joins The Sleep Company as brand ambassador for 'India Vs Peaceful Slee...

Network18's Next Generation Takes Charge — And the Restructure Is Bigger Than One Exit

Network18's Next Generation Takes Charge — And the Rest...

Editor Mar 21, 2026  0  4

Network18 bets on next-gen leadership after Avinash Kaul's exit. Here's what thi...

Mathrubhumi vs Fake News: Why This Print Campaign Is the Most Honest Ad of 2026

Mathrubhumi vs Fake News: Why This Print Campaign Is th...

Editor Mar 21, 2026  0  2

Mathrubhumi's new campaign tackles fake news with humour and sharp storytelling....

Lufthansa Turned the Mumbai Sea Link Blue — And It Is the OOH Campaign Every Brand Should Study

Lufthansa Turned the Mumbai Sea Link Blue — And It Is t...

Editor Mar 21, 2026  0  2

Lufthansa Airlines transforms India's iconic landmarks into travel inspiration w...

AnyMind's AnyDigital Max: The AI Solution India's Ad-Fatigued Marketers Have Been Waiting For

AnyMind's AnyDigital Max: The AI Solution India's Ad-Fa...

Editor Mar 21, 2026  0  1

AnyMind Group launches AnyDigital Max — an AI-powered UGC advertising platform. ...

Pizza Hut's Crafted Flatzz Is Bolder Than a Round Pizza — And Smarter Than Most QSR Launches

Pizza Hut's Crafted Flatzz Is Bolder Than a Round Pizza...

Editor Mar 21, 2026  0  4

Pizza Hut's Crafted Flatzz launches with a cricket-led campaign featuring Shivam...

More Than Clean: How Surf Excel Turned Ramadan Into India's Most Powerful Brand Story

More Than Clean: How Surf Excel Turned Ramadan Into Ind...

Editor Mar 21, 2026  0  2

Surf Excel's Ramadan campaigns redefine detergent advertising in India. Here's h...