Editor

Editor

Last seen: 2 months ago

Member since Apr 26, 2025
 editor@brands.in

Swiggy Instamart’s Mother’s Day Campaign Reminds Moms t...

Swiggy Instamart’s heartwarming Mother’s Day ad flips the script on gifting by e...

Parle Products Reinvents Marie Biscuits With a Name Rec...

Parle Products is aiming to make ‘Parle Marie’ a household phrase with a renewed...

Ananya Panday Leads as IPL 18’s Top Celebrity Endorser,...

As per the latest TAM AdEx report, Ananya Panday emerges as the top celebrity br...

Why Linear TV Ads Still Hold Power: Consumer Attention ...

A recent study shows consumer attentiveness to ads is 115% higher on traditional...

Saif Ali Khan Becomes the Face of McPherson & Valentine...

McPherson & Valentine debuts in India with Saif Ali Khan as its brand ambassador...

Anchor Oral Care Welcomes Subhashree Ganguly as Brand A...

Anchor Oral Care appoints Bengali film star Subhashree Ganguly as its brand amba...

Supriya Prasad Takes Charge Across India Today Group’s ...

Veteran journalist Supriya Prasad has been appointed to lead editorial operation...

NBDA Advises Indian News Channels to Avoid Featuring Pa...

The News Broadcasters and Digital Association (NBDA) has issued a new advisory d...

Why Storytelling Remains the North Star for Every Great...

In a world of data, speed, and automation, storytelling still reigns as the most...

From Sassy to Zany: How Q-Comm Brands Are Winning With ...

Quick commerce brands like Swiggy Instamart, Zepto, and Blinkit are breaking the...

PharmEasy Returns to TV with Diagnostics Campaign After...

PharmEasy re-enters the TV ad space after a three-year hiatus, unveiling a new d...

India’s Connected TV Ad Market Triples in Two Years, Hi...

A recent report reveals that Connected TV (CTV) advertising in India has crossed...

Saugata Gupta Re-Appointed as MD & CEO of Marico: A Str...

Marico has re-appointed Saugata Gupta as Managing Director and CEO, reaffirming ...

AI Chatbots Are Boosting User Engagement, Says Instagra...

Instagram co-founder Kevin Systrom highlights how AI-powered chatbots are drivin...

AMFI Calls for Fresh Creative Pitches to Take ‘Mutual F...

The Association of Mutual Funds in India (AMFI) is inviting creative agencies to...

Mark Zuckerberg’s AI-First Ad Future: Are Agencies Bein...

With Meta doubling down on AI-driven advertising automation, Mark Zuckerberg’s v...