PUMA Brings Together Ibrahim Ali Khan and Shanaya Kapoor for Stylish Palermo Sneaker Campaign

A Fresh Pairing in the World of Streetwear and Celebrity Culture

In a move that merges fashion, youth culture, and star power, global sportswear giant PUMA has introduced a vibrant new campaign for its classic Palermo sneakers, spotlighting two fresh faces from Bollywood’s next generation: Ibrahim Ali Khan and Shanaya Kapoor. This campaign is a masterstroke in youth marketing, tapping into the aspirational and evolving style sensibilities of Gen Z.

The collaboration highlights the timeless design of PUMA’s Palermo sneakers, infused with modern-day flair through two of India’s most promising celebrity personalities. Both Ibrahim and Shanaya exude effortless charm, style, and youthful energy—making them ideal ambassadors for this dynamic sneaker revival.

The Palermo: A Sneaker with Heritage and Hype

Originally launched in the 1980s, the PUMA Palermo sneaker was named after the Italian city of Palermo, evoking a Mediterranean aesthetic and lifestyle. Over the decades, this silhouette has become symbolic of retro sports fashion, and its reintroduction taps into the current global trend of vintage-inspired streetwear.

Known for its bold colorways, low profile, and classic gum soles, the Palermo sneaker is a nod to PUMA’s football heritage with a fashionable edge. It appeals to sneakerheads who value both authenticity and style, and now—thanks to the recent campaign—also to fans of Indian fashion icons.

Ibrahim Ali Khan: Classic Elegance Meets Street Style

Son of Bollywood actor Saif Ali Khan, Ibrahim Ali Khan is no stranger to the limelight. Yet, his rising presence in the world of fashion has earned him attention in his own right. With a sharp jawline, relaxed charisma, and a wardrobe full of statement pieces, Ibrahim brings a subtle sophistication to the campaign.

In the Palermo sneaker film, Ibrahim sports versatile streetwear looks—oversized jackets, relaxed denims, and crisp white tees—that complement the sneaker’s design philosophy. His vibe balances old-school cool with modern edge, echoing the very DNA of the Palermo collection.

This appearance further cements Ibrahim’s image as a style icon for the youth, while giving him a broader platform outside of his anticipated Bollywood debut.

Shanaya Kapoor: Glamour with an Urban Twist

Fashion-forward and always in the public eye, Shanaya Kapoor has become one of the most talked-about Gen Z influencers in India. Daughter of actor Sanjay Kapoor, she has been the face of luxury labels and beauty brands, making her a natural fit for this stylish PUMA collaboration.

In the Palermo sneaker film, Shanaya’s looks range from sporty to street chic. From coordinated pastel co-ords to flared trousers paired with casual tees, her styling in the campaign showcases how the Palermo sneaker can elevate any everyday outfit. She blends high fashion with comfort, making streetwear look effortlessly glamorous.

Her partnership with PUMA also signals her growing presence in the fashion industry, ahead of her highly anticipated Bollywood debut.

A Visual Treat: The Campaign Aesthetic

The Palermo sneaker film isn’t just a product showcase—it’s a visual celebration of identity, style, and individuality. Set against minimalistic backdrops and saturated color schemes, the film captures the free-spirited essence of the Palermo design.

The cinematography places strong emphasis on footwork, street poses, and playful interactions, reinforcing the sneaker's lifestyle appeal. The chemistry between Ibrahim and Shanaya is palpable, their comfort in front of the camera making each frame captivating.

The overall styling and direction ensure that while the campaign is rooted in PUMA’s legacy, it speaks fluently to a new generation of Indian fashion enthusiasts.

PUMA’s Strategy: Tapping into the Influencer Generation

By choosing Ibrahim and Shanaya for the Palermo sneaker revival, PUMA India has strategically aligned its product with the cultural pulse of India’s youth. These are not just actors in waiting; they are influencers who are shaping trends on Instagram, at events, and through every paparazzi shot.

This campaign is more than celebrity endorsement—it’s a brand storytelling moment that combines fashion, nostalgia, and digital clout.

Moreover, the choice of the Palermo sneaker—a throwback icon reintroduced through modern lenses—perfectly reflects how Gen Z values both retro charm and innovative reinvention.

Why Palermo Sneakers Are Trending Again

In a market saturated with chunky soles, high-tops, and futuristic designs, the Palermo offers a minimalist yet bold alternative. It’s lightweight, effortlessly cool, and easy to pair with a wide range of looks—from athleisure to casual chic.

The renewed interest in 80s and 90s fashion has helped retro sneakers like Palermo make a strong comeback. Their distinct look stands out in a sea of mainstream silhouettes, giving fashion enthusiasts a new-old favorite to flaunt.

PUMA’s smart styling with youth icons ensures that this trend has mainstream appeal, while also staying rooted in sneaker culture.

What This Campaign Means for Indian Streetwear

India’s fashion industry is witnessing a cultural shift. As international brands like PUMA become more localized in their campaigns, they are not only promoting products but contributing to the growing voice of Indian streetwear.

By embracing regional influencers, tapping into Bollywood’s new generation, and merging nostalgic designs with fresh aesthetics, PUMA is reinforcing its leadership in fashion-forward sportswear.

This collaboration with Ibrahim and Shanaya represents a broader trend—where legacy meets lifestyle, and global brands reflect local aspirations.

Final Thoughts: More Than Just a Sneaker Drop

The PUMA Palermo sneaker campaign featuring Ibrahim Ali Khan and Shanaya Kapoor is not just about footwear—it’s a celebration of youthful self-expression, cultural coolness, and fashion innovation. As the Indian market continues to embrace global trends with local flavor, such campaigns show how storytelling and style can co-exist meaningfully.