Rashmika Mandanna Joins Crocs as Global Ambassador, Launches New Campaign in India

Introduction: Style Meets Self-Expression

Global footwear brand Crocs has officially partnered with Indian film actress Rashmika Mandanna, welcoming her as its global ambassador from India. The collaboration marks a fresh chapter for Crocs in the country, blending fashion with individuality and tapping into one of India’s most beloved young icons to inspire new audiences.

Campaign Spotlight: "Your Crocs. Your Story. Your World."

To kick off the partnership, Crocs has introduced a new campaign titled "Your Crocs. Your Story. Your World."
The campaign promotes Crocs' popular Classics range along with Jibbitz™ charms, which allow wearers to customize their footwear and express their personalities in fun, creative ways.

The film at the center of the campaign features Rashmika navigating whimsical, imaginative worlds where her footwear reflects her story — with each Jibbitz charm adding a layer of individuality and flair.

Rashmika Mandanna’s Take on the Collaboration

Known for her vibrant personality and youth appeal, Rashmika shared that she’s long admired Crocs for its comfort and expressive designs.

"I love that Crocs allows people to wear who they are — loud, subtle, quirky, or cool. That kind of freedom in fashion is something I’ve always stood for, and now I get to do it with a brand I genuinely connect with."

The actress hopes her association will inspire fans across India to use fashion as a form of storytelling.

Crocs’ Global Strategy with Local Heart

By onboarding Rashmika, Crocs is strengthening its connection with Indian consumers, particularly Gen Z and younger millennials who value creativity and authenticity.

A spokesperson from Crocs India emphasized the brand’s direction:

“Rashmika embodies the freedom to be yourself — which is exactly what Crocs encourages. Her energy, individuality, and influence make her the perfect partner for our message of self-expression.”

The campaign has been designed to run across digital platforms, social media, in-store experiences, and fashion retail sites. Products featured include the Classic Bae Clog and color variants like Mystic Purple and Daylily.

Conclusion: More Than Just Footwear

This partnership between Crocs and Rashmika Mandanna is not just about fashion — it’s about self-confidence, storytelling, and showing up as your truest self. With Crocs encouraging users to personalize their style from the feet up, this campaign is a celebration of personal expression in everyday life.