Tag: Connected TV

ZEE5 Goes Free on Samsung Smart TVs: 5 FAST Channels That Could Reshape India's CTV Game

ZEE5 Goes Free on Samsung Smart TVs: 5 FAST Channels Th...

Editor Mar 26, 2026 0 3

ZEE5 launches 5 FAST channels on Samsung TV Plus India — free, no login needed. ...

India's ₹2.78 trillion M&E boom: why it's an AND market now

India's ₹2.78 trillion M&E boom: why it's an AND market...

Editor Mar 24, 2026 0 3

India's media and entertainment industry hit ₹2.78 trillion in 2025, outpacing G...

Network18's Next Generation Takes Charge — And the Restructure Is Bigger Than One Exit

Network18's Next Generation Takes Charge — And the Rest...

Editor Mar 21, 2026 0 2

Network18 bets on next-gen leadership after Avinash Kaul's exit. Here's what thi...

Tata Play Binge Hits VIDAA Smart TVs: OTT Just Got Simpler

Tata Play Binge Hits VIDAA Smart TVs: OTT Just Got Simpler

Editor Mar 12, 2026 0 6

Tata Play Binge, India's largest OTT content aggregator, has launched on all VID...

TAM Sports Levels Up: Ad Tracking Now Covers CTV & Mobile Streaming

TAM Sports Levels Up: Ad Tracking Now Covers CTV & Mobi...

Editor Mar 12, 2026 0 3

TAM Sports, the sports intelligence division of TAM Media Research, has expanded...

Ventes Avenues Bets Big on Data, CTV & Martech in 2026

Ventes Avenues Bets Big on Data, CTV & Martech in 2026

Editor Mar 10, 2026 0 2

Ventes Avenues is making a bold strategic shift toward first-party data, connect...

BARC + Nielsen ONE Ads: India's First Unified Cross-Screen Ad Measurement Is Here

BARC + Nielsen ONE Ads: India's First Unified Cross-Scr...

Editor Mar 9, 2026 0 11

BARC India and Nielsen launch ONE Ads — India's first unified TV + digital ad me...