Varun Dhawan Joins Forces with KFC to Launch the ‘Epic Savers’ Deal in Style

Introduction: When Chicken Meets Charm

India’s fast-food scene just got a sizzling upgrade—and it comes with a dash of Bollywood flair. In a high-energy campaign that perfectly marries food and fun, Varun Dhawan has teamed up with KFC India to launch the brand’s latest value offering: the ‘Epic Savers’ deal.

With his signature charisma and dance moves, the actor doesn’t just endorse the combo—he brings it to life in a whole new way. This isn't just another celebrity partnership. It's an energetic twist on value marketing aimed at young, budget-conscious foodies across the country.

What is the KFC ‘Epic Savers’ Deal?

At the heart of this campaign is KFC's effort to offer delicious food at unbeatable prices. The ‘Epic Savers’ deal is designed for customers who crave signature KFC taste without stretching their wallets. The combo includes crowd-favorite items like Hot & Crispy Chicken, chicken popcorn, and crunchy chicken burgers—all bundled into pocket-friendly deals starting at just ₹99.

This initiative directly addresses the increasing demand for affordability and convenience among Gen Z and millennial consumers, who want value-driven options without compromising on taste or quality.

Varun Dhawan: The Perfect Brand Fit

KFC India’s decision to collaborate with Varun Dhawan is more than just star power—it’s a strategic move. Known for his youthful appeal, high-octane dance routines, and lovable on-screen presence, Varun is a household name that resonates with both urban and small-town audiences.

In the new ad, Varun swaps the typical promotional style for an irresistibly goofy hook step that adds humor and freshness to the brand’s image. His vibrant energy mirrors the excitement KFC wants to generate around its new offering.

By tapping into Varun’s existing fan base and social reach, KFC creates instant recognition and relatability, especially among the youth who are highly active on social media platforms like Instagram and YouTube.

The Campaign: Quirk, Chicken, and Hook Steps

The campaign film begins with Varun walking into a typical Indian college canteen scene, where students are complaining about expensive meals. The mood quickly shifts when Varun enters with a KFC bucket in hand, introducing them to the ‘Epic Savers’ combo.

But what truly grabs attention is the spontaneous hook step he performs—an exaggerated, hilarious chicken dance that instantly becomes a crowd favorite. It’s quirky, memorable, and exactly the kind of content that travels fast in the era of reels and TikToks.

To amplify the campaign, KFC India launched a social media challenge encouraging fans to recreate Varun’s hook step. The response? Thousands of videos flooding platforms with users mimicking the move—helping the brand go viral organically.

Celebrity Endorsements: More Than Just Glamour

Celebrity collaborations aren’t new in the QSR (Quick Service Restaurant) space, but KFC’s campaign with Varun Dhawan brings something fresh to the table. Instead of just posing with the product or delivering a script, Varun adds entertainment value. His involvement encourages genuine interaction with the audience.

This approach reflects a broader trend in brand marketing where influencer engagement and experiential storytelling are taking center stage. The focus is shifting from traditional ad models to creating moments that users want to share.

By pairing a playful narrative with a strong call-to-action, the ‘Epic Savers’ campaign delivers on all fronts: affordability, entertainment, and brand connect.

KFC’s Strategy: Flavor Meets Affordability

For KFC, this campaign is not just about launching a new deal—it’s a response to current market dynamics. With rising food costs and increased competition in the fast-food segment, brands need to differentiate while offering value.

The ‘Epic Savers’ deal hits that sweet spot. By offering KFC’s classic flavors at a much lower price point, the brand widens its customer base, making it accessible to students, office-goers, and even tier-2 and tier-3 city residents.

In terms of market positioning, this campaign helps KFC reinforce its “something-for-everyone” strategy. While premium meals and limited-time gourmet items remain part of the menu, the brand is now emphasizing inclusion and everyday affordability.

The Role of Humor and Virality

In a landscape flooded with ads, humor has become one of the most powerful differentiators. KFC’s campaign succeeds not just because it offers a good deal, but because it makes people smile.

The creative team behind the campaign carefully crafted the visuals and choreography to ensure maximum shareability. The hook step—simple, silly, and charming—is easy for fans to replicate, making it ideal for user-generated content.

This style of storytelling not only increases brand recall, but also drives conversations beyond the screen. In short, it makes people talk, laugh, and—most importantly—order.

Audience Response and Social Buzz

Within days of launch, the campaign sparked massive engagement across social media. #EpicSaversChallenge started trending on Instagram and Twitter, with influencers and everyday users uploading their versions of Varun’s dance.

On YouTube, the ad clocked millions of views in under a week, with positive comments highlighting the humor, relatability, and the much-needed affordability during financially tight times.

Even food bloggers and meme pages jumped on the trend, adding more fuel to the campaign’s visibility. For KFC, this meant one thing: the campaign had become a full-blown pop culture moment.

Final Thoughts: Chicken, Fun, and Smart Marketing

The KFC and Varun Dhawan ‘Epic Savers’ collaboration is more than just a promotional gimmick. It’s a well-timed, well-executed campaign that understands the pulse of the youth and the economic mood of the nation.

By blending star power, social media strategy, affordability, and humor, KFC India has struck gold. Whether you're in it for the crispy bites or the catchy hook step, this campaign proves that sometimes, great marketing is all about keeping it fun—and fried.

Conclusion: The Sizzle is Real

In a competitive industry where every brand is fighting for a slice of consumer attention, KFC India has managed to stand out with a campaign that’s smart, spirited, and absolutely on-brand.