News

Crocs Bets on KL Rahul: India's Boldest Sports Brand Move?

Crocs names KL Rahul its first Indian Global Brand Ambassador. Here's what the '...

Flipkart's Ugadi vs Yugadi Debate Is Brilliant Regional...

Flipkart's Ugadi campaign by 22feet turns a regional pronunciation debate into a...

Lux Cozi Goes Premium: Varun Dhawan Stars in Micro Moda...

Lux Cozi launches Micro Modal campaign with Varun Dhawan targeting younger India...

ASCI's Gen Alpha Study: When Kids Can't Tell Ads from C...

ASCI's What the Sigma study reveals how Gen Alpha children in India navigate a w...

Karnataka's Hoarding Bill 2026: What Every Brand Must Know

Karnataka's new hoarding regulation Bill changes outdoor advertising rules forev...

Dabur's Miswaknama: When an Ingredient Becomes a Journey

Dabur's Miswaknama turns Miswak into a cultural travel series. Here's why this i...

Aqualogica Bets on Rebel Kid to Own the Sunscreen Game

Aqualogica names Rebel Kid as sunscreen ambassador in a witty new brand film. He...

Lizol Enters Bathroom Cleaning: What It Means for India...

Lizol, Reckitt's flagship surface cleaning brand, has entered India's bathroom c...

Flipkart Bets Big on Discovery Shopping With 2 Bold TVCs

Flipkart's latest two-film TV campaign for fashion and home categories taps into...

Asian Paints Damp Proof Goes Big With Ranbir Kapoor TVC

Asian Paints has launched a new campaign for its Damp Proof waterproofing soluti...

Pilgrim's 'Nani Ka Secret' Blends Nostalgia With K-Beau...

Pilgrim has launched 'Nani Ka Secret', a new digital-first campaign featuring br...

Bark Out Loud's Huma Qureshi Campaign Reframes Pet Pare...

Bark Out Loud by Vivaldis has launched #ThriveSharedJourney, a new campaign for ...

Ledure Lightings' Ranbir Kapoor TVC Reframes Lighting C...

Ledure Lightings Limited has launched a new television commercial featuring bran...

Abby Awards 2026 Gets a World-Class Jury Chair

Gaëtan du Peloux, Co-president and CCO at Marcel (Publicis Groupe), has been nam...

India Gate's New Biryani Masala Campaign Is Pure Royal ...

India Gate has launched Classic Biryani Masala with the #AuthenticTasteWithIndia...

Lenovo's 'Pixel Deficiency' Campaign Is Reframing Monit...

Lenovo's 'Pixel Deficiency' campaign targets India's monitor market with a cleve...