Marketing

How Storytelling is Blending Creativity with Conscience...

Discover how modern storytelling is transforming into a powerful tool for social...

Deepika Padukone and Ranveer Singh Front JioMart’s Late...

Bollywood’s power couple, Deepika Padukone and Ranveer Singh, join forces with J...

The Post-Kohli Playbook: How Brands Are Rethinking Endo...

As the era of mega-celebrity endorsements wanes, brands are shifting towards div...

The Power of Packaging: How Design Influences Consumer ...

Discover how packaging design influences consumer behavior, brand perception, an...

Ad or Austerity? FMCG Giants Take Diverging Paths on FY...

As FY25 begins, India’s FMCG giants are divided between boosting ad spends and a...

How India Became a Key Growth Engine for Hell Energy’s ...

Hell Energy’s rapid growth in India highlights smart localization, youth-focused...

The Body Shop’s Beauty Revolution in India: Premium Mee...

The Body Shop is redefining beauty in India by combining premium quality with et...

FanCode Secures Exclusive Multi-Year Broadcasting Right...

FanCode becomes the exclusive digital broadcaster of LALIGA in India, offering l...

Samantha Ruth Prabhu Joins Casagrand as Brand Ambassado...

Casagrand launches Belair in Hyderabad with Samantha Ruth Prabhu as brand ambass...

Uber Expands Courier Service to Handle Large Deliveries...

Uber expands its courier service to include 3- and 4-wheelers, enabling fast and...

The Rise of One-on-One Campaigns: Personalisation at Sc...

Explore how brands are using AI to deliver one-on-one personalised marketing exp...

Salil Kapoor: Celebrating a Visionary Business Leader W...

Explore the inspiring journey of Salil Kapoor—a visionary business leader whose ...

K J Alphons to Attend 2nd e4m Do Good Summit & Awards a...

Former Union Minister K J Alphons to attend the 2nd e4m Do Good Summit & Awards ...

Why Likes and Impressions Aren’t the Full Story in Digi...

Likes and impressions might look impressive, but they don’t reflect true engagem...

India’s Beer Revolution: The Race to Become the Most Ic...

A new-age beer brand sets its sights on becoming India’s most iconic brew, blend...

Why Prime Video’s Ad Strategy Is All Over Your Instagra...

Discover how Prime Video is revolutionizing entertainment marketing with shareab...