Samantha Ruth Prabhu Joins Casagrand as Brand Ambassador for Casagrand Belair in Hyderabad

In a strategic move aimed at capturing attention in the high-potential Hyderabad real estate market, Casagrand, one of South India’s leading real estate developers, has roped in celebrated actor Samantha Ruth Prabhu as the face of its premium residential project—Casagrand Belair.

The announcement marks a fusion of star power and aspirational living, with Samantha lending her influential presence to promote the project that promises luxury, comfort, and an elevated lifestyle in one of Hyderabad’s fastest-growing locations.

About Casagrand Belair: A Premium Living Experience

Located in the serene and fast-developing neighborhood of Kollur, Hyderabad, Casagrand Belair is a gated community offering stylishly designed 2, 3, and 4 BHK apartments and villas. The project emphasizes modern aesthetics, spacious layouts, and world-class amenities designed to cater to both families and working professionals.

Key features of Casagrand Belair include:

• Over 40 lifestyle amenities including swimming pool, gym, clubhouse, and children’s play area

• Smart home features and premium fittings

• Landscaped gardens, jogging tracks, and green zones

• Proximity to IT corridors, educational institutions, and healthcare centers

• Seamless access to Outer Ring Road and other key parts of the city

Why Samantha Ruth Prabhu?

Samantha is not only one of the most admired actors in India but also a symbol of grace, independence, and modern Indian womanhood. Her personal brand aligns seamlessly with Casagrand’s vision for Belair—sophisticated yet grounded, luxurious yet approachable.

By onboarding her as the brand ambassador for the Hyderabad launch, Casagrand aims to:

• Create instant recall among diverse audiences

• Strengthen emotional connect with aspirational homebuyers

• Reach younger, millennial homeowners who admire Samantha’s values and journey

• Reinforce brand trust in a new and competitive city market

A Celebrity-Backed Entry into Hyderabad Market

Casagrand, which has a strong presence across Tamil Nadu, Kerala, and Karnataka, is now setting its sights on Hyderabad—a booming real estate market backed by infrastructure growth and rising demand for premium housing.

The launch of Casagrand Belair signals the company’s serious commitment to Telangana, and Samantha’s association lends both credibility and visibility to this debut. The actor, who commands a massive following across South India and beyond, brings cultural relevance and star appeal to the campaign.

Marketing and Campaign Highlights

The brand has launched a full-fledged 360-degree marketing campaign featuring Samantha across:

• Television and digital ads

• Social media promotions and influencer tie-ups

• Print media visibility in local and national dailies

• Outdoor hoardings and on-site branding

Initial creatives show Samantha endorsing the idea of “living where luxury meets peace,” showcasing the thoughtful features and tranquil design philosophy of Casagrand Belair.

A Word from the Brand

In its public statement, Casagrand shared excitement over the collaboration, stating that Samantha’s popularity and values align perfectly with the project’s core vision. They emphasized her widespread influence and how her voice would resonate with both first-time buyers and seasoned investors looking for premium real estate options in Hyderabad.

The spokesperson added that Casagrand Belair aims to set new benchmarks in affordability, luxury, and design—qualities that Samantha’s fan base is likely to appreciate.

Samantha’s Statement

In a press interaction, Samantha expressed her pride in representing a project that focuses on quality living and meaningful design. She mentioned that she believes in endorsing only those projects that reflect authenticity and value—which Casagrand Belair does.

“A home is not just a space—it’s a feeling of comfort and identity. I am glad to be associated with Casagrand Belair, which brings these emotions to life with its thoughtful homes,” she said.

Hyderabad’s Real Estate Boom: Perfect Timing

The launch couldn’t have come at a better time. Hyderabad is currently witnessing:

• Increased demand for gated communities and smart homes

• An influx of IT professionals and remote workers

• A preference for open spaces and wellness-focused living post-pandemic

Casagrand’s entry taps into this upward trajectory, bringing its experience in community-centric, amenity-rich housing to a new city that’s eager for innovation and comfort.

Final Thoughts

The partnership between Casagrand and Samantha Ruth Prabhu is more than a celebrity endorsement—it's a campaign built on shared values of aspiration, quality, and lifestyle transformation. With Casagrand Belair, the brand has signaled its commitment to raising the bar for urban living in Hyderabad.