Media

Digital Video Ad Spends to Surpass TV by 2026, Says Ama...

Amazon MX Player CEO Karan Bedi predicts digital video ad spending will surpass ...

Prime Video Partners with CJ ENM to Boost Global Korean...

Amazon’s Prime Video has announced a strategic collaboration with South Korean e...

Netflix Revamps Interface with Generative AI to Enhance...

Netflix rolls out a redesigned interface with GenAI integration, enabling person...

BCCI Temporarily Suspends TATA IPL 2025 for a Week Effe...

BCCI halts TATA IPL 2025 for a week with immediate effect, citing undisclosed re...

Gaurav Sawant Commands Prime-Time Spotlight Amid Indo-P...

Gaurav Sawant’s “India First” leads with credible, calm defense coverage during ...

FY2025: A Mixed Bag of Results for India’s Leading Broa...

India’s top broadcasters report mixed results in FY2025, with digital growth off...

Coldplay’s Ahmedabad Concert Lights Up India with a ₹64...

Coldplay’s Ahmedabad concert drew massive crowds and ₹641 crore in impact, redef...

GroupM’s Ashwin Padmanabhan: OTTs Must Adopt a Tech-Min...

GroupM’s Ashwin Padmanabhan urges OTTs to adopt tech-company strategies—data, pe...

Why TV Still Reigns Supreme in Ad Engagement Over Socia...

Despite the rise of digital platforms, television remains the most effective med...

Why Family-Friendly Content Is Becoming the Next Big Op...

India’s OTT landscape is evolving rapidly, and the next big opportunity lies in ...

Monika Shergill: Competing with Global Giants like Netf...

Monika Shergill, Vice President of Content at Netflix India, discusses how the s...

Indian Media & Entertainment Industry Hits $29.4 Billio...

India's media and entertainment industry achieved a major milestone in 2024, tou...

Ashish Sehgal Bats for a Unified TV Rating System to St...

Zee Media’s Chief Growth Officer, Ashish Sehgal, has called for a unified TV rat...

Why Linear TV Ads Still Hold Power: Consumer Attention ...

A recent study shows consumer attentiveness to ads is 115% higher on traditional...

Supriya Prasad Takes Charge Across India Today Group’s ...

Veteran journalist Supriya Prasad has been appointed to lead editorial operation...

NBDA Advises Indian News Channels to Avoid Featuring Pa...

The News Broadcasters and Digital Association (NBDA) has issued a new advisory d...