Mrunal Thakur and Danish Sait Star in KFC India’s Bold New Campaign for Epic Savers Deal

Overview: Stars, Savings & Sizzling Deals

KFC India has once again raised the bar in its marketing playbook with the launch of a witty and bold campaign for its Epic Savers Deal, led by Bollywood actor Mrunal Thakur and comedian-actor Danish Sait. The campaign, a vibrant mix of sharp humor and irresistible value, is aimed at positioning KFC as the go-to destination for pocket-friendly indulgence.

The campaign features a series of quirky and entertaining visuals and videos that highlight KFC’s popular offerings — now available at exciting prices, without compromising on the signature taste that fans love.

The Campaign Concept: Bold Savings, Big Flavors

The Epic Savers Deal campaign captures the essence of getting “more for less.” At a time when customers are looking for maximum value, KFC cleverly packages its offerings to match that expectation. The campaign promotes combo deals that combine KFC favorites — think crispy chicken, burgers, fries, and drinks — all bundled at pocket-friendly prices.

Through this campaign, the brand aims to deliver on three promises: taste, affordability, and entertainment. The humorous chemistry between Mrunal and Danish helps bring this message to life in a refreshing and memorable way.

Mrunal Thakur: Bringing Glamour and Authenticity

Mrunal Thakur, best known for her impressive performances in both Bollywood and regional cinema, brings charm and relatability to the campaign. In the new commercials, she plays a fun, confident version of herself — someone who knows what she wants, and isn’t afraid to demand the best value.

Her presence resonates especially with younger audiences who see her as an aspirational yet grounded figure. Mrunal’s effortless screen presence adds credibility to the campaign, positioning KFC’s Epic Savers Deal as a smart and stylish choice.

Danish Sait: The Comedic Twist

Adding a generous dose of humor is Danish Sait — the multi-talented comedian and actor known for his sharp wit and quirky personas. In the campaign, he plays multiple characters including a deal-obsessed customer, a cheeky food critic, and even an overexcited delivery guy — each one more hilarious than the last.

Danish's satirical style matches perfectly with the campaign’s tone. His knack for comedic timing and high relatability factor ensures that the ad lands well across age groups and regions.

What’s in the Epic Savers Deal?

KFC’s Epic Savers Deal is all about delivering variety and taste at unbeatable prices. The brand has rolled out several combo options under this banner, including:

• Zinger Burger Combo – A classic KFC zinger burger with fries and a drink.

• Popcorn Chicken Box – Crunchy popcorn chicken served with peri-peri fries and a beverage.

• 2 for 199 – Choose from selected wraps, burgers, or chicken pieces in pairs for under ₹200.

• Snacker Combos – Budget-friendly, smaller bites perfect for solo meals or quick cravings.

This range appeals to students, working professionals, and families alike — anyone who’s craving quality fast food without burning a hole in the pocket.

Visual Aesthetics and Ad Style

The campaign videos and digital content are styled with bold, bright visuals, fast-paced edits, and catchy music. Every scene is designed to highlight the contrast between boring, overpriced food options and KFC’s irresistible value offerings.

Mrunal and Danish’s interactions are witty, playful, and filled with moments that are perfect for social sharing. The visuals also carry strong red-and-white branding that reinforces KFC’s identity while drawing attention to pricing cues and combo highlights.

Target Audience and Message

The primary target for the Epic Savers Deal campaign is Gen Z and young millennials — an audience that demands flavor, fun, and value in equal measure. However, the campaign’s appeal extends beyond just the youth; the use of humor, regional relatability, and food-focused storytelling ensures a wider reach.

KFC India is positioning the Epic Savers Deal as an everyday indulgence. The messaging emphasizes that you don’t have to wait for a special occasion to treat yourself — these deals are available all day, every day.

Digital and Offline Rollout

The campaign is being rolled out across multiple platforms:

• Television Commercials – Airing across popular entertainment and youth channels.

• Social Media – Snappy video content, memes, and influencer collaborations on Instagram, YouTube, and X.

• In-store Promotions – Posters, banners, and digital screens featuring the campaign visuals and pricing breakdowns.

• Food Delivery Apps – Promotions and visibility on platforms like Swiggy, Zomato, and Blinkit to drive orders.

The integrated media strategy ensures maximum visibility across touchpoints and a unified brand message regardless of platform.

Industry Response and Viewer Buzz

Within days of the campaign launch, the ads have garnered significant attention. Food bloggers, content creators, and everyday customers are talking about the deals — with several praising the creative approach of using celebrities in a way that feels fresh and entertaining.

The blend of humor and food-focused storytelling is resonating with audiences, while the pocket-friendly pricing is pushing trial and repeat purchases.

Final Thoughts: Satisfying Cravings, Saving Money

KFC India’s Epic Savers Deal campaign ticks all the right boxes — delicious food, clever storytelling, and a clear message of value. With Mrunal Thakur and Danish Sait leading the charge, the brand successfully delivers a campaign that is both entertaining and effective.