Ranveer Singh’s SuperYou Ventures into Guilt-Free Snacking with Multigrain Chips

From Screen to Supermarket: Ranveer Singh’s Nutrition Brand Steps Into Snacking

Ranveer Singh is known for his energy, flamboyant personality, and massive fan following. But beyond the glitz of cinema, the actor is now channeling his influence into a cause close to his heart—empowering better lifestyle choices. His wellness brand, SuperYou, has officially stepped into the Indian snack market with the launch of its first food product: multigrain chips.

Positioned as a clean, health-conscious alternative to traditional snacks, SuperYou’s chips are aimed at the new-age Indian consumer—one who’s increasingly seeking tasty yet nourishing food options.

A Healthy Snack with Star Power

SuperYou’s entry into the snack segment isn’t just about adding another bag of chips to the shelf. It’s about building a lifestyle brand that reflects a balanced, performance-driven way of living. The multigrain chips are made with a mix of nutrient-dense ingredients, including:

• Whole grains like ragi, jowar, and oats

• No added preservatives or artificial flavors

• Baked or minimally fried for lower fat content

• Packed with fiber and plant-based protein

These chips are not only meant to satisfy cravings, but also align with functional health goals—a category that’s rapidly gaining momentum among urban millennials and Gen Z.

The Story Behind SuperYou’s Philosophy

SuperYou launched with a mission to promote holistic well-being, especially among India’s younger generation. Ranveer Singh, who co-founded the brand, has spoken openly about the need for accessible wellness solutions—from supplements to smart food choices.

While the brand began with nutrition products like daily vitamins and mood-boosting gummies, the expansion into snacks represents a natural evolution. As Singh put it in past interviews, “Being fit isn’t about restriction. It’s about smarter choices.”

And that’s exactly what these multigrain chips represent—a way to indulge, without compromise.

Tapping Into the ‘Snack Smart’ Consumer Trend

India’s snacking industry is booming, with a sharp increase in demand for healthier options that don't skimp on taste. Consumers are becoming label-conscious, checking ingredients, and opting for brands that prioritize transparency and nutrition.

SuperYou’s multigrain chips land right in the sweet spot of this market shift. They appeal to:

• Fitness enthusiasts

• Busy professionals seeking nutritious bites

• Parents looking for better options for kids

• Anyone moving away from processed, salty snacks

And with Ranveer Singh’s personal brand of high-energy and aspirational lifestyle, the product gains an instant edge in visibility and marketability.

Packaging & Brand Identity: Bold, Playful, Purposeful

Staying true to Singh’s vibrant public image, SuperYou’s packaging is colorful, edgy, and designed to grab attention. But behind the aesthetics is a clear purpose: to communicate wellness in an unpretentious, accessible way.

You won’t find complex jargon or exaggerated health claims. Instead, each pack of multigrain chips highlights simple, real benefits—like “no palm oil,” “gluten-free,” or “made with ancient grains.”

The tone? Friendly, empowering, and full of personality—just like its founder.

Where You Can Buy It

SuperYou multigrain chips are now available through the brand’s official website and leading e-commerce platforms, with plans to expand to modern trade stores and select supermarkets.

Flavors currently offered include:

• Peri Peri Kick

• Tangy Tomato Rush

• Masala Zing

• Cheesy Herb Fusion

Each pack is portioned for single snacking sessions—perfect for on-the-go munching or guilt-free binge sessions during a Netflix marathon.

Celebrity Brands in Food: A Growing Trend

With the launch of these chips, Ranveer Singh joins a growing list of Indian celebrities investing in health-first food ventures. From protein bars to vegan desserts, actors and influencers are lending their fame and values to shape the next generation of conscious consumer brands.

But SuperYou stands out for a few reasons:

• It’s deeply involved in wellness, not just food.

• It reflects Singh’s personal lifestyle choices and fitness mindset.

• It integrates science-backed formulation with fun packaging and messaging.

This mix of science, star power, and snackability could be a winning formula in a market crowded with half-promises.

Conclusion: Snacking That Feeds Your Hustle

Ranveer Singh’s SuperYou is more than a celebrity project—it’s a reflection of how India is snacking smarter, living cleaner, and choosing products that match their lifestyle goals.

With the launch of multigrain chips, the brand takes a crunchy, flavorful step toward normalizing nutrition-forward indulgence. And if the early buzz is anything to go by, SuperYou might just become the go-to for India’s next generation of snackers.

Because in 2025, you don’t have to choose between delicious and healthy—you just have to choose SuperYou.