RVCJ Media and Salt Media Launch Salt Media Entertainment: A New Era in Indian Storytelling

Introduction: A Strategic Alliance for Creative Excellence

In a significant development within the Indian media landscape, RVCJ Media, a leading digital content platform, has partnered with Salt Media, a renowned production house, to establish Salt Media Entertainment Pvt. Ltd. This joint venture aims to deliver comprehensive media solutions, encompassing everything from intellectual property (IP) creation to full-scale film production. ​

Expanding Horizons: From Digital to Cinematic Storytelling

The collaboration seeks to bridge the gap between digital virality and cinematic storytelling, offering services such as:

• Original web series and fiction shows

• Branded content and IP creation

• Content marketing strategies

• Full-scale film production​=

By unifying creative vision and execution, Salt Media Entertainment aspires to become a one-stop destination for brands, filmmakers, and content creators seeking innovative and resonant storytelling. ​

Leadership Perspectives

Farhan Zamma, Partner & Director at Salt Media, expressed enthusiasm about the partnership:

“We are excited to join hands with RVCJ to build a holistic media ecosystem that caters to both brands and audiences. This partnership is about pushing creative boundaries and delivering impactful storytelling across multiple platforms.” ​

Shahid Javed, Founder, CEO, and Partner at RVCJ Digital Media, highlighted the strategic expansion:​

“At RVCJ, we have always been at the forefront of digital content and audience engagement. Partnering with Salt Media allows us to expand our capabilities into long-format storytelling and premium content production—creating a seamless bridge between digital virality and cinematic excellence.” ​

Debut Project: 'First Copy' Web Series

Marking the beginning of this collaboration, Salt Media and RVCJ have completed their first co-production, "First Copy," a high-energy web series featuring Munawar Faruqi, Gulshan Grover, Krystle D’Souza, Ashi Singh, Meiyang Chang, and Inamulhaq. The series is set to premiere on Amazon MX Player in June, promising to make an impactful debut. ​

Building on this momentum, two additional web series are currently in production, slated for release on leading OTT platforms.​

Conclusion: Shaping the Future of Indian Entertainment

With the establishment of Salt Media Entertainment, RVCJ Media and Salt Media are poised to redefine the Indian entertainment industry. By combining digital expertise with cinematic storytelling, the partnership aims to deliver bold, innovative, and unforgettable experiences to both audiences and brands.