Tag: brand strategy India

LT Foods Appoints Ritesh Sud as CMO — A Power Hire for ...

LT Foods appoints Ritesh Sud as CMO — India and Far East, bringing 20 years of F...

Lavanya Hatwalne Elevated to Senior Director – Integrat...

Lavanya Hatwalne elevated to Senior Director – Integrated Operations at Coca-Col...

LINC Limited Makes a Sharp Marketing Move: Hitesh Singl...

LINC Limited appoints Hitesh Singla as Head of Marketing, bringing 20+ years fro...

Ashwin Kumar Returns to Nike India as Brand Lead, Bring...

Ashwin Kumar rejoins Nike India as Brand Lead after a decade away. Here's what h...

The Dhurandhar Effect: How Smart Brands Turned 6 Words ...

How Indian brands used the Dhurandhar dialogue trend for reactive marketing — fr...

Nippon Paint Bets Big on Punjab Kings for IPL 2026

Nippon Paint joins Punjab Kings as official IPL 2026 partner — here's why this c...

Hyundai Verna to Gen Z India: Your Time Is Already Now

Hyundai Verna's 'Respect the Young' campaign is rewriting automotive marketing r...

Royal Canin's New Film Is Rewriting Pet Nutrition Marke...

Royal Canin's new brand film reframes pet nutrition as precision science — and i...

Pinaki Bhattacharya Leaves VML After 16 Years: An Era o...

Pinaki Bhattacharya exits VML after 16 years as Chief Strategy Officer. Here's w...

Karnataka's Hoarding Bill 2026: What Every Brand Must Know

Karnataka's new hoarding regulation Bill changes outdoor advertising rules forev...

Danone India's Power Hire: A Digital-First Leadership S...

Danone India appoints Joywin Fernandes as Head of Media, Digital & Ecommerce. He...

WPP Media Promotes Karthik Shankar to SVP Digital Inves...

WPP Media has elevated Karthik Shankar to Senior Vice President — Digital Invest...

GAP x Young Miko: Why 'Sweats Like This' Is Fashion Mar...

GAP has launched its Spring 2026 campaign "Sweats Like This" in partnership with...

Publicis Acquires AdgeAI: The End of Creative Guesswork

Publicis Groupe has acquired AdgeAI, a content intelligence and creative perform...

Samsung Galaxy S26 Film: Why Human Stories Beat Tech Specs

Samsung has launched a three-minute brand film for its Galaxy S26 series, direct...

Krvvy's 'Shaq Tank' Calls Out Performative Inclusivity ...

Here you go: SLUG /blog/krvvy-shaq-tank-campaign-mallika-dua-size-inclusivit...