Tag: Media Planning

Dentsu's 'The Brand Reset': Digital Video Finally Gets ...

Dentsu's 'The Brand Reset' study proves digital video drives multi-year brand gr...

Kargo's Project KERA: The AI Engine That Writes Your Me...

Kargo's Project KERA closed beta uses agentic AI to turn a campaign brief into a...

Wipro Consumer Care Consolidates Media Mandate With Wav...

Wipro Consumer Care consolidates its media mandate with Wavemaker under WPP Medi...

TV Ratings Policy 2026: India rewrites the rules of aud...

TV Ratings Policy 2026 ends landing page viewership, expands panels to 1.2 lakh ...

VETO x B4U Network: Family CTV just got a major content...

VETO onboards B4U Network — adding Bollywood, music and Bhojpuri content to Indi...

JioStar's Winning Edge: Live cricket delivers 10.8x pur...

JioStar's Winning Edge playbook reveals live cricket delivers 10.8x purchase int...

Parag Bhatia elevated to Director – Media Buying at Zenith

Parag Bhatia promoted to Director – Media Buying at Zenith. Know his career jour...

Ad volumes rise 4% in T20 World Cup 2026 despite 63% fa...

Ad volumes rose 4% in T20 World Cup 2026 even as advertisers fell 63%. Here is w...

India's ₹2.78 trillion M&E boom: why it's an AND market...

India's media and entertainment industry hit ₹2.78 trillion in 2025, outpacing G...

Apollo tyres bets big on brand power with a high-octane...

Apollo tyres appoints Neha agarwalla as divisional head — marketing comms and sp...

MiQ Sigma Launches in India to Fix Programmatic Ad Chaos

MiQ launches AI-powered MiQ Sigma in India to unify fragmented programmatic adve...

Tata Play Binge Hits VIDAA Smart TVs: OTT Just Got Simpler

Tata Play Binge, India's largest OTT content aggregator, has launched on all VID...

Big Bowl Picks Lyxel&Flamingo to Power Its ₹150 Cr Grow...

Big Bowl, India's rapidly scaling bowl-format QSR brand from Lenexis Foodworks, ...

Sahara News Network Returns: Bharat Express Makes Bold ...

Bharat Express CMD Upendra Rai has announced the full revival of the Sahara News...

Havas Media India Wins Big: Modenik Lifestyle's Full Me...

Havas Media India has been appointed as the Media Agency on Record for Modenik L...

IPL 2026 Ad Revenue at Risk: Middle East Crisis Threate...

The Middle East conflict is threatening ₹200–250 crore of IPL 2026 advertising r...