Betty Booze’s New Vodka Iced Teas: Blake Lively Brews Up Nostalgia and Fun

When Serena van der Woodsen Meets Summer Cocktails

For anyone who grew up binge-watching Gossip Girl, Blake Lively’s name instantly evokes images of Manhattan’s elite, rooftop parties, and the kind of effortless glamour only Serena van der Woodsen could pull off. Years after saying goodbye to the Upper East Side, Blake Lively is bringing back a taste of that sophisticated rebellion — but this time, through her sparkling beverage brand, Betty Booze.

Betty Booze, the sister brand of Lively’s non-alcoholic mixer line Betty Buzz, has just dropped a line of ready-to-drink vodka iced teas. It’s a move that fuses her love for creative cocktails with a vibe that’s nostalgic yet undeniably fresh — perfect for the poolside, picnics, or the next rooftop gathering you’ll post on your Instagram stories.

Betty Booze: A Sip of Blake’s Personal Style

For Blake Lively, stepping into the beverage world wasn’t just a celebrity side hustle. From the start, she’s been hands-on, ensuring that each drink embodies her signature taste for clean ingredients and style-forward presentation.

Betty Buzz — her first venture — gained fans for its fizzy mixers that offered a grown-up, alcohol-free twist for those who wanted to skip the booze but not the fun. Betty Booze, on the other hand, leans into ready-made cocktails that save you the fuss of bartending at home — a genius move for busy summer hosts and casual backyard entertainers.

The new vodka iced teas join Betty Booze’s playful line-up of sparkling cocktails, all designed to be poured straight from the can, no shaker needed.

The New Line: Vodka Iced Teas With a Twist

So, what’s inside these chic cans? Blake’s vodka iced teas come in flavors that feel both classic and inventive. Think refreshing black tea blended with crisp vodka, a hint of fruit essence, and a touch of natural sweetness that keeps each sip light.

The flavor notes nod to classic Southern sweet tea but with a cosmopolitan upgrade. Whether you’re lounging on the porch, packing them for a beach day, or toasting under fairy lights in the city, these drinks feel like a slice of summertime — stylish, social, and easy.

A Personal Touch: Why Blake Loves the Idea

Blake Lively has long spoken about her love for hosting and mixing drinks — ironically, she’s famously not a big drinker herself. Her approach is all about the experience: creating beautiful moments, gathering friends, and making everyone feel welcome.

With Betty Booze’s vodka iced teas, she brings this hosting magic to people who want an easy yet elevated cocktail option. Each detail — from the sleek can design to the balance of flavor — has Blake’s touch. It’s a continuation of her belief that life’s simple pleasures should still feel special.

A Taste of Gossip Girl Nostalgia

While the brand doesn’t lean directly into Gossip Girl branding, fans can’t help but feel a wave of nostalgia. The image of Blake Lively — rooftop gatherings, sparkling drinks, secrets spilling over iced glasses — is as timeless as a rerun of the iconic series.

In a way, these new vodka iced teas bottle up that vibe. They’re a wink to those New York nights when Serena would have probably arrived at a party with a matching drink in hand — a bit rebellious, effortlessly cool, and camera-ready.

Celebrity Alcohol Brands: Why They Work

Blake Lively isn’t the first celebrity to blend fame with a spirits venture — but her approach feels refreshingly authentic. Unlike quick cash-ins, Betty Booze and Betty Buzz are brands with a story. They’re rooted in Blake’s real-life passion for hosting, design, and clean ingredients.

The broader trend shows no signs of slowing. From George Clooney’s Casamigos tequila to Ryan Reynolds’ Aviation Gin, celebrity-backed spirits have become a thriving corner of the alcohol market. Fans trust familiar faces, and when the product is genuinely good, the brand lives well beyond the star’s name.

For Blake’s audience — largely millennials and older Gen Z — Betty Booze feels accessible yet aspirational. It’s a chance to sip a bit of the Blake Lively lifestyle, no VIP guest list required.

Perfect for Summer: Why RTDs Are the Moment

The timing for ready-to-drink cocktails couldn’t be better. Post-pandemic, people crave easy entertaining. Backyard BBQs, park picnics, and road trips are all easier when you can toss a few cans in the cooler instead of hauling around bottles, mixers, and bar tools.

Betty Booze’s vodka iced teas slot perfectly into this trend. They’re stylish enough for an adult pool party but simple enough for a lazy Sunday afternoon with friends. Plus, they sidestep the guesswork — each can is balanced, bubbly, and designed to taste great right out of the fridge.

Sustainability and Clean Ingredients

Another draw for today’s drinkers? Clean, simple ingredients. Blake Lively’s entire beverage empire emphasizes no artificial flavors, colors, or excess sugar. The new iced teas continue that promise — just a few real ingredients, responsibly sourced, with a lightness that feels refreshing rather than heavy.

Sustainability also sits at the heart of the packaging. Sleek cans are easily recyclable, portion-controlled, and practical for modern lifestyles. It’s a small detail but one that resonates with eco-conscious fans.

A Peek at the Marketing Magic

If you’ve followed Blake Lively’s social media, you know she’s a master at blending humor, relatability, and drop-dead glamour. Expect the Betty Booze rollout to follow suit — witty captions, casual peeks behind the scenes, and maybe a Gossip Girl nod or two to keep the fanbase buzzing.

Photoshoots with Blake lounging in chic summer setups, playful videos, and influencer collabs are likely in the mix too. It’s the kind of campaign that feels organic, fun, and perfectly designed for reels and TikToks.

How to Serve Betty Booze Vodka Iced Teas

Part of the charm of Betty Booze’s vodka iced teas is that they need no prep — but that doesn’t mean you can’t get creative. Here are some serving ideas to make your next hangout feel extra special:

• Chilled, straight from the can: The easiest option. Just crack one open and sip.

• Over ice with fresh garnish: Pour the iced tea into a tall glass over ice. Add a slice of lemon, a sprig of mint, or a handful of berries.

• DIY iced tea cocktail bar: Set out chilled cans, fresh fruit, herbs, and fun straws. Let guests customize their drinks.

• Pair with light bites: Think summer salads, grilled skewers, or fresh fruit platters. The subtle sweetness of the iced teas complements light snacks perfectly.

What’s Next for Betty Booze?

Betty Booze’s vodka iced teas are just the latest step in what’s shaping up to be a busy year for Blake’s beverage brand. Rumors swirl that more seasonal flavors and limited editions could be on the horizon — think spiked lemonades, sangrias, or tropical twists perfect for vacation days.

For fans, that means plenty of reasons to check back — or stock up when new flavors drop.

More Than Just a Drink: A Vibe

In the end, Betty Booze isn’t just selling vodka iced tea. It’s selling a feeling — laid-back luxury, easy fun, and the sense that the best moments don’t have to be overcomplicated.

Blake Lively’s career has always blended effortless style with genuine warmth. Her beverages do the same: they invite everyone to the table, no fancy bar tools or trained bartender skills required.

Final Sip

Whether you’re toasting to old Gossip Girl memories, planning your next summer picnic, or just stocking your fridge for weekend hangs, Blake Lively’s new vodka iced teas are worth a try. They’re simple, chic, and just rebellious enough to feel like Serena herself might pop by with a can in hand.