Stake Launches Bold New Ad Featuring Puneet Superstar, Poonam Pandey & Deepak Kalal

Introduction: A Risky Bet That Pays Off in Viral Appeal

Online gaming and betting platform Stake has taken a bold step in its latest digital campaign by bringing together three of India's most polarizing and viral internet personalities — Puneet Superstar, Poonam Pandey, and Deepak Kalal.
With a dose of comedy and chaos, the ad positions Stake as a platform that doesn’t shy away from unconventional marketing.

The Plot: Drama, Betting, and Internet Fame Collide

Set in a humorous and exaggerated household scenario, the ad revolves around a man (played by content creator Vibhu Varshney) trying to enjoy cricket while navigating bizarre intrusions from unexpected guests.

• Poonam Pandey plays the disinterested wife with a wandering eye.

• Puneet Superstar arrives at the door in his usual over-the-top fashion, asking for money.

• Deepak Kalal, meanwhile, makes a cameo outside the window, adding a twist involving love, betrayal, and casual betting — all in under a minute.

The result is a bizarre, satirical skit that blends influencer culture with the growing trend of online betting conversations.

A Shift from Conventional to Controversial

Stake’s previous campaigns have leaned more mainstream, featuring public figures like Ravi Shastri and music stars such as Raftaar and Karan Aujla.
But this campaign signals a shift in tone — leaning heavily into meme culture, internet absurdity, and Gen Z humor.

By leveraging internet-famous names known for breaking norms, the brand attempts to speak directly to a young, highly online audience — the kind that thrives on reels, satire, and viral content.

Stake’s Marketing Gamble: All-In on Internet Culture

This ad isn’t about celebrity glamour — it’s about raw online reach.
Puneet, Poonam, and Deepak bring their cult followings and shock value, creating instant buzz. For Stake, it’s a move to stay relevant, unpredictable, and share-worthy in a crowded market.

Whether it’s love triangles, viral drama, or impulsive bets — the ad touches familiar digital-age themes in an exaggerated style that makes it impossible to ignore.

Conclusion: Targeting Eyeballs, Not Just Endorsements

Stake’s new ad is a reminder that today’s brand campaigns don’t have to play it safe.
By teaming up with personalities known more for virality than credibility, Stake sparks curiosity, laughter, and perhaps even controversy — all of which generate visibility.

It’s a bold strategy aimed at viewers who live in the fast-moving world of short videos and social media trends — and if virality is the goal, Stake might just have hit the jackpot.