KreditBee Partners with Truecaller to Enhance Verified Customer Communication and Strengthen Loan Operations

KreditBee has deepened its digital engagement strategy through a partnership with Truecaller, deploying verified communication tools aimed at strengthening borrower trust while improving operational efficiency across loan disbursement and collections.

Verified Calling to Strengthen Authenticity

As fraud risks and unidentified calls remain persistent concerns in India’s financial services ecosystem, KreditBee has implemented Truecaller’s Verified Business Caller ID. The feature enables borrowers to see the company’s official brand name, logo, category label, and verification badge when receiving calls.

By clearly establishing call authenticity, the company aims to reduce customer hesitation and improve response rates during critical touchpoints such as loan approvals and repayment follow-ups.

Context-Driven Engagement Across the Loan Lifecycle

In addition to caller verification, KreditBee is using contextual communication tools that inform customers about the purpose of incoming calls. Whether related to KYC verification, disbursement updates, EMI reminders, or support assistance, the advance context is designed to improve transparency and preparedness.

The lender has also integrated a scheduled call-back option, allowing borrowers to choose convenient time windows for conversations. This structured engagement model helps minimize missed calls and ensures smoother coordination during time-sensitive financial interactions.

The company reports improved engagement metrics, with positive impact observed in both loan disbursement efficiency and collections performance.

Leadership Perspective

Ajeet Kumar, Chief Operating Officer at KreditBee, said the initiative aligns with the company’s long-standing focus on transparency, timeliness, and secure communication. He noted that reinforcing authenticated contact channels enhances customer confidence at every stage of the borrowing journey.

Priyam Bose, Global Head of GTM and Developer Products at Truecaller, emphasized that the collaboration reflects a broader industry shift toward secure, context-rich business communication. He added that enabling trusted interactions is central to driving measurable customer outcomes in digital-first sectors such as fintech.

Setting a Higher Benchmark for Fintech Communication

Truecaller’s enterprise communication solutions are currently used by thousands of businesses globally to improve brand visibility and protect customers from fraud. For KreditBee, the integration represents a strategic step toward combining digital lending scale with stronger communication safeguards.

As India’s online credit market continues to expand, authenticated and transparent engagement frameworks are increasingly becoming a competitive differentiator in delivering both growth and customer trust.