Libas Marks 10th Purple Days Sale with #MoveOnWithLibas, Driving Record Shopper Turnout

Libas has rolled out the 10th edition of its flagship Purple Days Sale, pairing it with a new brand initiative titled #MoveOnWithLibas. The campaign reframes the post-Valentine’s retail window by shifting the narrative from traditional romance-led themes to messages centered on individuality, confidence, and personal growth.

By aligning a high-discount sales period with a culturally resonant message, the brand aims to deepen emotional engagement while sustaining commercial momentum.

Multi-Platform Marketing Push Expands Reach

The campaign is supported by a broad media mix, including prominent outdoor installations, audio platform integrations, and influencer-led content designed to spark digital conversations.

To enhance lifestyle relevance, Libas has also collaborated with complementary brands such as Fast&Up, Love Earth, Burgrill, Bare Anatomy, and Blue Tea. These partnerships extend the Purple Days proposition beyond fashion into adjacent categories like wellness, beauty, and food, broadening its appeal among young urban consumers.

Surge in Demand Disrupts Digital Channels

The opening day of the sale witnessed an exceptional spike in customer interest. Elevated web traffic briefly impacted the brand’s online platform, while physical stores reported significant footfall. At its Lajpat Nagar outlet in Delhi, shoppers queued for hours to access limited-period discounts.

The in-store promotion was conducted nationwide for two days, offering markdowns of up to 70%, while the online sale continues on the brand’s website and app until February 22, 2026.

Brand Leadership Highlights Strategic Shift

Nisha Khatri, Head of Marketing at Libas, said the 10th edition represents one of the company’s most impactful retail milestones. She noted that the campaign’s evolved messaging reflects changing consumer attitudes, combining value-driven shopping with themes of empowerment and forward momentum.

With its latest Purple Days rollout, Libas underscores its strategy of blending aggressive retail activation with culturally relevant storytelling to drive both brand equity and sales performance in India’s competitive fast-fashion market.