News

One TV Rating System Isn’t Enough Anymore: Why India Needs a New Framework for the Digital Age

One TV Rating System Isn’t Enough Anymore: Why India Ne...

Editor May 2, 2025 0 11

As digital platforms disrupt traditional TV consumption, TRAI Chairman emphasize...

Collective Artists Network Launches 'Collective Media Network' to Redefine Modern Storytelling

Collective Artists Network Launches 'Collective Media N...

Editor Apr 30, 2025 0 25

Collective Artists Network launches Collective Media Network, unifying its conte...

JioStar Adds 1.5 Million TV Households in First 10 Days of IPL 2025, Aiming for 5 Million by Season's End

JioStar Adds 1.5 Million TV Households in First 10 Days...

Editor Apr 29, 2025 0 10

JioStar expands its pay-TV reach by 1.5 million households in the first 10 days ...

Netflix India Refines Content Marketing: Early Film Promotions and Post-Launch Series Buzz

Netflix India Refines Content Marketing: Early Film Pro...

Editor Apr 29, 2025 0 13

Netflix India tailors its marketing approach with early promotions for films lik...

Netflix India: Different Strategies for Films and Series Promotions

Netflix India: Different Strategies for Films and Serie...

Editor Apr 29, 2025 0 12

Netflix India tailors its promotions: early campaigns boost films while series b...

Jayaram Nair Launches JV with Tribes Communication: Industry Veteran Makes Strategic Move to Bengaluru

Jayaram Nair Launches JV with Tribes Communication: Ind...

Editor Apr 27, 2025 0 7

Brand veteran Jayaram Nair launches Intensify, a strategic joint venture with aw...

NDTV Delivers 34% Revenue Growth in Q3 FY25, Strengthens Global Presence

NDTV Delivers 34% Revenue Growth in Q3 FY25, Strengthen...

Editor Apr 27, 2025 0 9

NDTV's FY25 financial report reveals impressive 32% revenue growth driven by dig...

Snitch Seeks Media Agencies for Ambitious Multi-Channel Campaign

Snitch Seeks Media Agencies for Ambitious Multi-Channel...

Editor Apr 27, 2025 0 6

Snitch invites media agencies to pitch for its upcoming multi-channel campaign, ...

RVCJ Media and Salt Media Launch Salt Media Entertainment: A New Era in Indian Storytelling

RVCJ Media and Salt Media Launch Salt Media Entertainme...

Editor Apr 27, 2025 0 10

RVCJ Media and Salt Media have launched Salt Media Entertainment, a joint ventur...

Network18's FY25 Performance: Doubling EBITDA Amid Advertising Challenges

Network18's FY25 Performance: Doubling EBITDA Amid Adve...

Editor Apr 27, 2025 0 8

Network18's FY25 results highlight a near doubling of EBITDA to ₹33 crore, drive...

JioStar Unveils MegaBlast: Revolutionizing One-Day Advertising in India

JioStar Unveils MegaBlast: Revolutionizing One-Day Adv...

Editor Apr 26, 2025 0 7

Discover how JioStar's MegaBlast is transforming advertising by delivering over ...

Netflix Projects Doubling of Ad Revenue in 2025 Amid Strategic Expansion

Netflix Projects Doubling of Ad Revenue in 2025 Amid St...

Editor Apr 26, 2025 0 15

Netflix anticipates doubling its advertising revenue in 2025, driven by the expa...

Meta Accelerates Push into Retail Media Space, Challenging E-Commerce Giants for Advertising Dollars

Meta Accelerates Push into Retail Media Space, Challeng...

Shyamli Chugh Apr 22, 2025 0 19

Meta Platforms is aggressively expanding into the booming retail media market wi...

JioStar Revolutionizes Digital Entertainment Landscape with MegaBlast Platform Launch

JioStar Revolutionizes Digital Entertainment Landscape ...

Shyamli Chugh Apr 22, 2025 0 3

JioStar introduces MegaBlast, a revolutionary streaming platform featuring groun...

Meesho Slashes Ad Spending by 50% in FY24 as E-commerce Platform Pivots to Profitability

Meesho Slashes Ad Spending by 50% in FY24 as E-commerce...

Shyamli Chugh Apr 22, 2025 0 10

Meesho cuts advertising budget by half in FY24, spending Rs 459 crore compared t...

7
8
9