Prega News Teams Up with Swiggy to Launch ‘Preggy’ Campaign for Expecting Moms

A Campaign That Understands Motherhood

Cravings are one of the most common and emotionally charged parts of pregnancy. Understanding this deeply personal journey, Prega News, India’s leading pregnancy detection brand, has partnered with Swiggy, the popular food delivery app, to create ‘Preggy’ — a campaign designed to indulge expecting mothers and support their food cravings.

The initiative is not just about ordering food — it’s about creating an experience that shows care, attention, and emotional support for women during one of the most sensitive phases of life.

What is the ‘Preggy’ Campaign?

The ‘Preggy’ campaign is a curated offering on Swiggy that allows pregnant women to order from a specially designed menu that caters to common pregnancy cravings — think spicy, sweet, tangy, sour, and everything in between.

This menu is available through a special category on Swiggy and is accompanied by story-driven communication from Prega News — emphasizing empathy, support, and the brand's long-standing commitment to every step of the motherhood journey.

Campaign Highlights

1. Emotion Meets Action

Through this campaign, Prega News beautifully transitions from being a test kit brand to a support companion throughout pregnancy. From the first confirmation to those late-night cravings, the brand becomes a meaningful part of the journey.

2. Cravings-Inspired Food Selection

The curated Swiggy menu is designed based on insights from real moms — featuring dishes that are commonly craved during pregnancy. The collaboration ensures quick, safe, and accessible delivery of these favorites.

3. Digital Engagement

The ‘Preggy’ campaign is heavily promoted through social media, influencer marketing, and short video content showcasing emotional stories, quirky cravings, and happy moments of expecting moms receiving their orders.

Why This Campaign Stands Out

This initiative is a perfect example of purpose-driven marketing — where the brand genuinely aims to help and not just promote. Prega News taps into an unspoken emotional need while Swiggy provides the technological and logistical support to bring it to life.

At its core, the ‘Preggy’ campaign is about thoughtful storytelling blended with real utility. It’s not just a food delivery tie-up; it’s a gesture of support.

The Bigger Impact

1. Building Long-Term Brand Loyalty

By being present beyond just the product purchase point, Prega News builds a deeper, lasting emotional connection with its consumers.

2. Empowering Expecting Mothers

The campaign helps normalize cravings and shows that there is nothing unusual about wanting a samosa at midnight or mango pickle with ice cream — it’s all part of the journey, and it’s okay.

3. Redefining Category Engagement

This initiative pushes the boundaries of how pregnancy-related brands engage with their target audience. It's not just about utility but experience, emotion, and care.

Final Thoughts

With the launch of the ‘Preggy’ campaign, Prega News and Swiggy are creating a new chapter in brand collaboration — one that focuses on comfort, cravings, and care. This isn’t just a smart marketing move — it’s a heartfelt gesture that resonates deeply with expecting mothers across India.