Publicis Groupe Reappoints Tanushree Radhakrishnan as Global Media Lead, PGD

Publicis Groupe has brought back senior media executive Tanushree Radhakrishnan as Global Media Lead for PGD (Publicis Global Delivery), strengthening its international media capability with a leadership mandate spanning multiple markets.

Radhakrishnan will be based in Singapore and is expected to play a central role in enhancing global media operations while accelerating growth initiatives across key regions, including India.

Mandate to Strengthen Global Media Capability

In her new position, Radhakrishnan will focus on building scalable media capabilities across Publicis’ global delivery centres. The role includes driving innovation, supporting market-specific expansion strategies and reinforcing performance-driven media solutions.

Her return marks her third tenure within the Publicis network, underscoring a long-standing association with the organisation.

Extensive Experience Across Global Networks

Radhakrishnan rejoins Publicis after serving as Head of Biddable for APMEA at WPP Media. Prior to that, she spent over four years at GroupM, where she held leadership roles including Head of Biddable – APAC and Head of Biddable – India at GroupM Nexus.

Across these assignments, she oversaw performance media operations, automation frameworks and data-led campaign strategies across multiple markets.

Earlier in her career, she held senior positions at LIQVD ASIA as Chief Operating Officer and at Zenith as Chief Digital Officer. Her professional journey also includes roles at Performics.Resultrix, MEC, Webchutney and Carat Media, where she built expertise in search, programmatic advertising and digital media strategy.

Focus on India Within Global Strategy

While her responsibilities span international markets, India is expected to remain a key focus area. Publicis Groupe has been expanding its integrated media and digital capabilities in high-growth regions, with India positioned as a strategic hub for both talent and business scale.

Radhakrishnan’s cross-network experience in performance marketing and automation is likely to support Publicis’ efforts to strengthen its data-driven media offerings globally.

Her appointment signals continued consolidation of senior leadership talent across global agency networks as they adapt to increasingly technology-led media ecosystems.