Tag: Brand Strategy

Asian Paints Makes Waterproofing a Cultural Moment With...

Asian Paints launches a music-led South India campaign for Damp Proof, positioni...

NeoLiv Elevates Chandan Kar to CMO — Real Estate Market...

NeoLiv elevates founding member Chandan Kar to Chief Marketing Officer — here's ...

VML Bolsters India Leadership With Shikhar Khanna as Ch...

VML India appoints Shikhar Khanna as Chief Strategy Officer — a seasoned APAC st...

OpenAI CMO Kate Rouch Steps Down After Leading Through ...

OpenAI CMO Kate Rouch steps down after leading through late-stage breast cancer ...

Bhumika Realty Signs Rohit Sharma & Ritika Sajdeh: A Po...

Bhumika Realty signs Rohit Sharma and Ritika Sajdeh as brand ambassadors. Discov...

CEAT Signs Yashasvi Jaiswal: What This Multi-Year Deal ...

CEAT signs Yashasvi Jaiswal in a multi-year deal starting April 2026. Here's wha...

The Body Shop Turns 50 With 'Rebellious by Nature' — An...

The Body Shop marks 50 years with its bold 'Rebellious by Nature' campaign in In...

Red Chief Says 'No Shortcuts' — And Ayushmann Khurrana ...

Red Chief launches 'No Shortcuts' brand campaign with Ayushmann Khurrana — here'...

FedEx And CSK: How MS Dhoni Is Making Logistics Actuall...

FedEx partners with CSK for its "The Move India Needs" campaign featuring MS Dho...

YAAP x GOZOOP: India's Most Ambitious Independent Agenc...

YAAP acquires 60.2% stake in GOZOOP in a deal valued over Rs 125 crore — India's...

End of an Era: Kaacon Sethi Exits Dainik Bhaskar After ...

Kaacon Sethi retires as CMO of Dainik Bhaskar Group after 12 years, leaving behi...

Medanta Bets Big on Brand: Kedar Apte Named Chief Marke...

Kedar Apte joins Medanta as Chief Marketing & Growth Officer, bringing 20+ years...

Croma Gets a Digital Powerhouse: Suman Guha Named CDO

Suman Guha joins Croma as Chief Digital Officer, bringing 20+ years of tech lead...

Emami Bets Rs.200 Crore on Ayurveda Beverages With Axio...

Emami acquires full stake in Axiom Ayurveda for Rs.200 crore, bringing AloFrut u...

Experience Commerce Wins ICONIQA Hotels' Social Media M...

Experience Commerce wins ICONIQA Hotels' social media mandate. Here's what this ...

Angela Zepeda Exits X: What Her Departure Reveals About...

Angela Zepeda has stepped down as Global Marketing Head at X in February 2026, j...