Tag: Brand Strategy

Yaap Digital Acquires Gozoop: Why This Deal Is Reshapin...

Yaap Digital has acquired a 60.20% stake in Gozoop Online for Rs. 36.96 crore, m...

Keep Walking, Keep Building: How Johnnie Walker & Virat...

Johnnie Walker Luxe Blended Water and Virat Kohli relaunch the iconic Keep Walki...

Astrotalk's IPL Campaign Turns Everyday Doubt Into Comp...

Astrotalk's IPL campaign directed by Nitesh Tiwari uses three emotional films to...

Chetak SCREEN Awards 2026 Goes Live: Sony's Boldest Bro...

Chetak SCREEN Awards 2026 goes live on Sony Entertainment Television and Sony LI...

Tushar Dhingra's Dual Cinema Play: Dhishoom + Rave Cine...

Tushar Dhingra completes MBO of Dhishoom Cinemas and launches premium Rave Cinem...

Garnier Color Naturals' Trust Campaign: Why Mother–Daug...

Garnier Color Naturals' Trust Campaign with Raveena and Rasha Thadani is a maste...

Garnier Color Naturals' Trust Campaign: Why Mother–Daug...

Garnier Color Naturals' Trust Campaign with Raveena and Rasha Thadani is a maste...

JioStar's Hindi Digital Feed Is Changing How India Watc...

JioStar launches a first-ever Hindi digital feed for TATA IPL 2026 on JioHotstar...

Forest Essentials bets on 'slow beauty' with 'Take Your...

Forest Essentials' 'Take Your Time' campaign bets on slow beauty and Ayurvedic r...

Ad volumes rise 4% in T20 World Cup 2026 despite 63% fa...

Ad volumes rose 4% in T20 World Cup 2026 even as advertisers fell 63%. Here is w...

YouTube Launches Creator Partnerships: What Indian Bran...

YouTube replaces BrandConnect with Creator Partnerships — an AI-powered platform...

WPP Names New APAC Creative CEO: 5 Things Indian Brands...

WPP names Kyoko Matsushita as APAC CEO of WPP Creative — here's what this bold l...

Simplilearn's Power Trio: 3 Senior Hires That Signal Se...

Simplilearn appoints Harish Rawat, Nikhil Sinha, and Saurabh Jain to senior role...

Equitas SFB Doubles Down on IPL 2026 With CSK & GT

Equitas SFB renews IPL 2026 deals with CSK & Gujarat Titans. Here's what 'Bank L...

Experience Commerce wins social media mandate for FiatPe

Experience Commerce wins FiatPe's annual social media mandate after a multi-agen...

Sartaj Kadian elevated to Director — Digital Marketing ...

Sartaj Kadian elevated to Director Digital Marketing at adidas after 5 years — w...