Tag: Brand Strategy

Polycab moves from wires to fans: a masterclass in bran...

Polycab India expands into the fans category with a strategic brand campaign lev...

JioStar vs Legends League: when sports media rights go ...

JioStar India flagged an alleged breach of a Delhi High Court restraint order li...

India's 15,000 AI scholarships: the creative economy ju...

India's Ministry of Information and Broadcasting, in partnership with IICT, Goog...

Captain Steel and Sourav Ganguly redefine how India bui...

Saatchi & Saatchi India has launched a new TVC for Captain Steel featuring crick...

India's ₹2.78 trillion M&E boom: why it's an AND market...

India's media and entertainment industry hit ₹2.78 trillion in 2025, outpacing G...

Utkarsh Small Finance Bank Bets Big on Cricket With Mum...

Utkarsh Small Finance Bank partners with Mumbai Indians as Official Banking Part...

Sumit Chaturvedi Joins The Economic Times as Consulting...

Sumit Chaturvedi joins The Economic Times as Consulting Editor, bringing 22 year...

Panda's Box Wants Families to Go Offline for 9 Nights T...

Panda's Box launches #ScreenFreeNavratri — a 9-day digital detox campaign encour...

Godrej Flips Indian Hospitality on Its Head to Fight Mo...

Godrej Consumer Products launches 'Machar Hai, Mehman Nahi' — a CSR film under i...

India's Interactive Media Economy Hits $13.8 Billion — ...

India's interactive media market hits $13.8 billion as micro-dramas cross $300 m...

GREW Solar Backs Two IPL 2026 Teams — Is This Clean Ene...

GREW Solar signs as Official Solar Energy Partner for Mumbai Indians and Gujarat...

EcoLink Powers Up: Why the Rajasthan Royals Deal Is Sma...

EcoLink partners with Rajasthan Royals as Associate Sponsor for IPL 2026. Here's...

Flipkart Bets Big on Discovery Shopping With 2 Bold TVCs

Flipkart's latest two-film TV campaign for fashion and home categories taps into...

JK Lakshmi Cement Backs Rajasthan Royals in IPL 2026 Deal

JK Lakshmi Cement has been named the Principal Sponsor of Rajasthan Royals for I...

The Paradox of Influence: Why Brands Are Failing Women ...

HerKey and Havas Creative India reveal women influence 70–85% of purchases in In...

Hardik Jhaveri Returns to Colgate: A Power Move for Sou...

Hardik Jhaveri has rejoined Colgate-Palmolive as Senior Director – Marketing for...