Tag: Brand Strategy

Lenovo's 'Pixel Deficiency' Campaign Is Pure Marketing ...

Lenovo India has launched Pixel Deficiency, a bold four-part digital campaign th...

Pizza Hut India MD Rohan Pewekar Exits Yum! Brands Afte...

Rohan Pewekar has stepped down as Managing Director of Pizza Hut Indian Subconti...

Did Cars24's Spoof Ad Campaign Cost Its CEO His Job?

Cars24 CEO Himanshu Ratnoo has stepped down amid industry speculation linking hi...

Arvind R P Exits McDonald's India After 7-Year Leadersh...

Arvind R P has stepped down as Chief Business Officer at McDonald's India after ...

Meta's Tawana Burnett to Chair Abby Awards 2026 Jury

Tawana Burnett, Meta's Head of Top Accounts & Agencies for APAC, has been appoin...

Aviva India's New Marketing Head Is Thinking Beyond Ins...

Aviva India has appointed Harshit Agrawal as Head of Marketing, bringing over 16...

Hero FinCorp Bets Big on Communications: Spardha Pandey...

Hero FinCorp has appointed Spardha Pandey as Lead – PR & Communications, bringin...

Vivo India Elevates Geetaj Channana as Chief Corporate ...

Vivo India has elevated Geetaj Channana to Chief Corporate Communications Office...

Do Duniya Ek Dil: Why COLORS Just Raised the Bar for In...

COLORS has launched Do Duniya Ek Dil, a primetime romance drama that goes beyond...

De Beers Bets on Cricket Gold: Abhishek Sharma Is Their...

De Beers Group has partnered with Indian cricketer Abhishek Sharma to promote na...

Komerz + Glassbox: Is Creative Commerce India's Next Bi...

Komerz, a $330M global commerce platform, has acquired brand consultancy Glassbo...

Havas Acquires Styleheads: Why Cultural Marketing Is th...

Havas has acquired Berlin-based cultural marketing agency Styleheads to strength...

Women Are Rewriting Finance: Edelweiss MF's Bold Campaign

Edelweiss Mutual Fund has launched a bold Women's Day digital campaign celebrati...

Vivo V70 Campaign: Sidharth & Kiara Turn Memories Into ...

Vivo India's latest digital campaign for the V70 and V70 Elite features real-lif...

IPL 2026 Ad Season: Why Cricket Is India's Biggest Medi...

IPL 2026 starts March 15. With Ormax Trac20 tracking ad effectiveness and cricke...

Women's Day 2026: Brands Finally Move Beyond Flowers & ...

Women's Day 2026 campaigns by Zomato, BIBA, PregaNews & Zepto tackle real bias —...