HINT Returns with a High-Flying Sequel to ‘Bade Aaram Se’ Featuring Tiger Shroff and Tara Sutaria

A Daring Yet Relaxed Comeback

HINT, the youth-centric beverage brand known for its sparkling water range and bold storytelling, has returned with the much-anticipated sequel to its 2023 campaign, "Bade Aaram Se." This time, the brand doubles the action and charm by bringing back its stylish duo — Tiger Shroff and Tara Sutaria — for a narrative that continues to champion effortless confidence and chill, albeit with a more adventurous twist.

The new film builds on the success of the original, amplifying its central theme of relaxation in the face of life’s chaos. But true to HINT’s style, relaxation doesn't mean laziness. It means owning your moment — bade aaram se — even if you’re dangling from a helicopter or diving off a cliff.

The Storyline: Action Meets Chill

The campaign opens with breathtaking visuals — a luxurious seaside setting that quickly turns into a high-stakes stunt sequence. Tiger Shroff, known for his action-packed screen presence, is shown performing gravity-defying moves. Meanwhile, Tara Sutaria brings a balance of poise and power, exuding glamor while keeping it all effortlessly cool.

But just when you expect them to break a sweat, they crack open a bottle of HINT and sip — calm, composed, and completely unfazed.

The message? No matter what life throws at you, handle it bade aaram se. Whether you're escaping an elaborate stunt scene or just dealing with a typical Monday, HINT is the refreshing pause you need to reset.

Celebrity Chemistry That Sells

This isn’t the first time Tiger and Tara have been paired on-screen. Their chemistry has been celebrated in both films and ads, and this sequel capitalizes on their natural rapport. Together, they represent the ideal HINT consumer — stylish, aspirational, fearless, and relaxed under pressure.

Tiger’s athletic persona complements HINT’s active-yet-balanced lifestyle image. His fanbase, especially among fitness enthusiasts and Gen Z, aligns well with the brand’s identity. Tara Sutaria, on the other hand, brings grace, fashion-forwardness, and relatability. She embodies the aspirational yet down-to-earth woman that modern Indian youth look up to.

Their joint appearance offers a dynamic visual story that’s hard to ignore — it’s aspirational without being intimidating, cool without trying too hard.

A Visual Treat with a Clear Brand Message

Crafted with cinematic finesse, the new campaign film offers a perfect blend of action, elegance, and attitude. Fast-paced sequences, dramatic angles, and subtle branding cues all come together to leave a lasting impact. Despite the adrenaline-charged visuals, the film never strays from its core brand message — stay cool, stay refreshed.

There’s a particular moment in the ad where Tiger, after landing from a wild stunt, casually leans against a car and takes a sip of HINT — as if he had just walked out of a yoga class. That single frame says it all. The beverage doesn’t just quench your thirst; it resets your state of mind.

Bade Aaram Se: More Than a Tagline

What makes “Bade Aaram Se” stand out is that it doesn’t just serve as a catchphrase — it’s a lifestyle declaration. In an age of hyper-productivity and constant hustle, HINT is positioning itself as the antidote to burnout. The campaign invites young consumers to embrace moments of stillness, recharge, and live life at their own pace.

The phrase taps into a cultural mood where wellness, mental balance, and calm are increasingly valued. But instead of preaching mindfulness in a conventional way, HINT wraps it in entertainment, thrill, and celebrity allure.

Targeting the New-Age Consumer

Today’s youth want more than just functionality from products — they seek alignment with their personality and values. HINT taps into this by marketing not just a beverage, but a mood. By portraying Tiger and Tara as cool yet composed, high-performing yet relaxed, the campaign speaks to a generation that values balance over burnout.

This approach is especially effective among Gen Z and young millennials who are redefining what success and wellness look like. For them, sipping a drink isn’t just hydration — it’s a style statement, a moment of peace, a vibe.

Strategic Rollout Across Platforms

HINT’s Bade Aaram Se sequel isn’t just limited to television commercials. The brand has gone all out with a 360-degree rollout across digital platforms, outdoor media, and social channels. Behind-the-scenes footage of Tara and Tiger on set, interactive Instagram filters, and short-form Reels versions of the ad are already circulating widely, maximizing the campaign’s reach.

Influencers and content creators are also playing a crucial role in extending the conversation, many of them adopting the #BadeAaramSe attitude in their content — from skincare routines to travel vlogs, making HINT a lifestyle accessory.

Refreshing the Beverage Market

In India’s competitive beverage space, especially in the sparkling and flavored water segment, differentiation is key. Brands are now shifting from focusing solely on flavor or ingredients to crafting strong emotional identities. HINT’s branding as a cool, aspirational, wellness-infused lifestyle product gives it a definitive edge.

This sequel campaign pushes the boundaries further. By leaning into high-octane aesthetics while staying rooted in a “chill-first” philosophy, HINT occupies a unique sweet spot. It’s exciting, aspirational, and still very much accessible — exactly what today’s lifestyle brands aim to be.

Behind the Scenes: Brand Insight

According to marketing insiders, the sequel was designed to evolve the Bade Aaram Se concept from a relaxed indoor setting (as in the original) to a high-adrenaline outdoor world. This juxtaposition helps solidify the message: calm isn’t situational — it’s a mindset.

This strategic progression helps HINT carve a narrative arc that feels both consistent and fresh. It also signals that the brand is ready to explore newer, more engaging formats of storytelling in the coming years.

Audience Response & Buzz

Since its release, the new campaign has received a tremendous response across social media. Comments praising the ad’s production value, Tiger’s stunts, and Tara’s elegance flood the YouTube comments section and Instagram threads.

The #BadeAaramSe hashtag has begun trending again, used in everything from funny memes to genuine wellness posts. It’s proof that the brand has struck the right chord — making it both a marketing success and a cultural moment.

What’s Next for HINT?

With this campaign sequel, HINT has successfully evolved its brand narrative without losing its original charm. The brand is expected to launch limited-edition beverage flavors inspired by the Bade Aaram Se theme, along with merchandise like tumblers, tees, and fitness gear.

Collaborations with influencers, fitness personalities, and even wellness coaches could be in the pipeline — all aimed at turning Bade Aaram Se into more than a campaign — into a lifestyle mantra.

Final Thoughts: Chill Is the New Cool

In a world obsessed with hustle, the calm confidence of Bade Aaram Se feels refreshingly rebellious. HINT has once again nailed the balance between glamor and grounding, thanks to a smart narrative, a stellar cast, and a relatable core message.