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When Personal Becomes Too Personal: The Hidden Cost of ...

Is hyper-personalization pushing consumers away? Discover why brands need to ret...

News

Grounded Trust: How Flight Cancellations Can Make or Br...

Flight cancellations are no longer just an inconvenience—they’re brand-defining ...

Digital

YouTuber Jyoti Malhotra Arrested Amid Allegations of Es...

YouTuber Jyoti Malhotra has been arrested over alleged espionage activities. Exp...

Television News

Zee Entertainment’s Bold Pivot: On the Path to Becoming...

Zee Entertainment is transforming into a digital-first media company. Explore ho...

News

Mars Wrigley Doubles Down on Growth: Commits 30% of Tur...

Mars Wrigley commits 30% of its turnover to sales and marketing, aiming to accel...

News

After 36 Years, Elephant Unveils a Bold New Brand Ident...

After 36 years, renowned Indian design consultancy Elephant unveils a bold new b...

News

Netflix Plans to Transform Advertising with Gen-AI Powe...

Netflix is set to launch Gen-AI powered immersive in-show advertising by 2026, b...

News

Garnier Strikes Back with John Abraham in Witty Face Wa...

Garnier Men features John Abraham in a witty new campaign responding to comedian...

News

Goafest 2025 Heads to Taj Cidade de Goa: A Community Ce...

Goafest 2025 relocates to Taj Cidade de Goa, embracing the theme “It Takes a Vil...

News

JioStar Expands Regional Sports Content to Strengthen P...

JioStar strengthens its regional sports content portfolio ahead of IPL to captur...

News

Hit or Miss: Breaking Down the Week’s Most Talked-About...

Explore the week’s biggest advertising hits and misses. From clever brand storyt...

News

The Press Club of India Demands Unconditional Release o...

The Press Club of India has strongly demanded the immediate and unconditional re...