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🎬 Netflix India Brings The Great Khali Back to the Ring—Well, Almost! 🦁

Kriti Sanon and Zouk's 'A Bagful of You' Campaign Celebrate the Spirit of the Modern Indian Woman

News

Kriti Sanon and Zouk's 'A Bagful of You' Campaign Celebrate the Spirit of the Modern Indian Woman

Editor Apr 26, 2025 0 5

Bhumi Pednekar Teams Up with PEDIGREE® to Champion Pet Nutrition as an Act of Love

Bhumi Pednekar Teams Up with PEDIGREE® to Champion Pet Nutrition as an Act of Love

Editor Apr 26, 2025 0 6

Britannia Gobbles' New Ad: Iconic TV Detectives Join the 'Cakes Investigation Department'

Britannia Gobbles' New Ad: Iconic TV Detectives Join t...

Editor Apr 26, 2025 0 4

Alia Bhatt Collaborates with Her Mimic Chandni for L'O...

Shyamli Chugh Apr 24, 2025 0 3

News

YouTuber Jyoti Malhotra Arrested Amid Allegations of Espionage

YouTuber Jyoti Malhotra Arrested Amid Allegations of Es...

Editor May 19, 2025 0 1

Madhavan Sekar Appointed as Head of Marketing for Amazon Pay: A Strategic Move Toward Growth and Innovation

Madhavan Sekar Appointed as Head of Marketing for Amazo...

Editor May 17, 2025 0 1

The Rise of Spam Fatigue: Why Trust Has Become the True Currency in Mobile Advertising

The Rise of Spam Fatigue: Why Trust Has Become the True...

Editor May 16, 2025 0 2

Indian Creators Are Earning Up to Rs 1.5 Lakh Monthly—Just Through Subscriptions

Indian Creators Are Earning Up to Rs 1.5 Lakh Monthly—J...

Editor May 16, 2025 0 1

Sandhya Devanathan Takes Expanded Leadership Role at Meta, Overseeing India and Southeast Asia

Sandhya Devanathan Takes Expanded Leadership Role at Me...

Editor May 16, 2025 0 1

Zara Celebrates 50 Years of Fashion with ‘50 Years 50 Icons’ Campaign Featuring Global Style Legends

Zara Celebrates 50 Years of Fashion with ‘50 Years 50 I...

Editor May 16, 2025 0 1

Microsoft Announces Over 6,000 Job Cuts as Part of Global Restructuring Strategy

Microsoft Announces Over 6,000 Job Cuts as Part of Glob...

Editor May 15, 2025 0 2

How Artificial Intelligence is Redefining the Marketing Landscape

How Artificial Intelligence is Redefining the Marketing...

Editor May 14, 2025 0 2

Zara Celebrates 50 Years of Fashion with ‘50 Years 50 Icons’ Campaign Featuring Global Style Legends

Zara Celebrates 50 Years of Fashion with ‘50 Years 50 I...

Editor May 16, 2025 0 1

Ixigo, Cleartrip & Air India: How Travel Brands Are Adapting Amid India-Pakistan Tensions

Ixigo, Cleartrip & Air India: How Travel Brands Are Ada...

Editor May 12, 2025 0 9

Lux Cozi Expands Into Women’s Wear with New Brand ‘Pynk...

Editor May 9, 2025 0 2

Publicis Groupe Strengthens Sports Marketing Footprint with Acquisition of Adopt

Publicis Groupe Strengthens Sports Marketing Footprint ...

Editor May 2, 2025 0 1

Duolingo Adopts AI-First Approach, Scales Down Contract Workforce

Duolingo Adopts AI-First Approach, Scales Down Contract...

Editor Apr 30, 2025 0 2

Virat Kohli's Game-Changing Move: From PUMA Partnership...

Shyamli Chugh Apr 22, 2025 0 3

Behind the Label: Chinese Manufacturers Reveal True Costs of Luxury Goods Amid Escalating Trade Tensions

Behind the Label: Chinese Manufacturers Reveal True Cos...

Shyamli Chugh Apr 22, 2025 0 4

Motorola Enters Laptop Market with Bold New Range, Partners with Rasha Thadani

Motorola Enters Laptop Market with Bold New Range, Part...

Shyamli Chugh Apr 21, 2025 0 2

YouTuber Jyoti Malhotra Arrested Amid Allegations of Espionage

YouTuber Jyoti Malhotra Arrested Amid Allegations of Es...

Editor May 19, 2025 0 1

The Rise of Spam Fatigue: Why Trust Has Become the True Currency in Mobile Advertising

The Rise of Spam Fatigue: Why Trust Has Become the True...

Editor May 16, 2025 0 2

Indian Creators Are Earning Up to Rs 1.5 Lakh Monthly—Just Through Subscriptions

Indian Creators Are Earning Up to Rs 1.5 Lakh Monthly—J...

Editor May 16, 2025 0 1

Microsoft Announces Over 6,000 Job Cuts as Part of Global Restructuring Strategy

Microsoft Announces Over 6,000 Job Cuts as Part of Glob...

Editor May 15, 2025 0 2

How Artificial Intelligence is Redefining the Marketing Landscape

How Artificial Intelligence is Redefining the Marketing...

Editor May 14, 2025 0 2

What 'Take Rates' Reveal About ROI on Brand Ad Spends

Editor May 12, 2025 0 2

X Blocks 8,000 Accounts Following Indian Government Request: A Deep Dive into Digital Governance and Free Speech

X Blocks 8,000 Accounts Following Indian Government Req...

Editor May 10, 2025 0 3

WhatsApp’s Musical Status Update: A Subtle Step Into India’s Most Personal Ad Space

WhatsApp’s Musical Status Update: A Subtle Step Into In...

Editor May 9, 2025 0 1

Madhavan Sekar Appointed as Head of Marketing for Amazon Pay: A Strategic Move Toward Growth and Innovation

Madhavan Sekar Appointed as Head of Marketing for Amazo...

Editor May 17, 2025 0 1

Sandhya Devanathan Takes Expanded Leadership Role at Meta, Overseeing India and Southeast Asia

Sandhya Devanathan Takes Expanded Leadership Role at Me...

Editor May 16, 2025 0 1

Samsung Enhances Leadership Team for TV Plus in the APAC Region

Samsung Enhances Leadership Team for TV Plus in the APA...

Editor May 13, 2025 0 2

IAMAI Appoints M.N. Srinivasu as Chairman: A New Chapter in Digital Industry Leadership

IAMAI Appoints M.N. Srinivasu as Chairman: A New Chapte...

Editor May 13, 2025 0 1

Preeti Vyas Steps Down as CEO and President of Amar Chitra Katha

Preeti Vyas Steps Down as CEO and President of Amar Chi...

Editor May 13, 2025 0 1

Leadership Transition at Schbang: Bangalore Head Steps Down Amid Strategic Shift

Leadership Transition at Schbang: Bangalore Head Steps ...

Editor May 12, 2025 0 1

PayU Names Shailesh Paul as CEO of Wibmo to Drive Innovation in Digital Payments

PayU Names Shailesh Paul as CEO of Wibmo to Drive Innov...

Editor May 8, 2025 0 2

Delente Technologies Welcomes Sanjeev Patel as VP – Strategy & Business Growth

Delente Technologies Welcomes Sanjeev Patel as VP – Str...

Editor May 8, 2025 0 2

Media

Zee Entertainment’s Bold Pivot: On the Path to Becoming a Digital Powerhouse?

Zee Entertainment’s Bold Pivot: On the Path to Becoming...

Editor May 19, 2025 0 1

JioStar Expands Regional Sports Content to Strengthen Presence Ahead of IPL Season

JioStar Expands Regional Sports Content to Strengthen P...

Editor May 19, 2025 0 1

The Press Club of India Demands Unconditional Release of Journalist Bahubali Shah

The Press Club of India Demands Unconditional Release o...

Editor May 17, 2025 0 1

Sudhir Chaudhary's 'Decode’ nears 1M views in 24 hrs, redefines DD News' reach

Sudhir Chaudhary's 'Decode’ nears 1M views in 24 hrs, r...

Editor May 17, 2025 0 1

OTTplay Premium and GTPL Hathway Launch GTPL Genie+: A Unified Entertainment Experience for Digital India

OTTplay Premium and GTPL Hathway Launch GTPL Genie+: A ...

Editor May 17, 2025 0 1

ALTT Unveils ‘Kutingg’: A Bold New Vertical Content Category for Gen-Z Viewers

ALTT Unveils ‘Kutingg’: A Bold New Vertical Content Cat...

Editor May 16, 2025 0 1

LinkedIn Faces Job Cuts Amid Microsoft’s Global Workforce Restructuring

LinkedIn Faces Job Cuts Amid Microsoft’s Global Workfor...

Editor May 15, 2025 0 2

FTA Channels on the Rise: Time for Pay TV to Rethink Its Strategy?

FTA Channels on the Rise: Time for Pay TV to Rethink It...

Editor May 15, 2025 0 1

OTTplay Premium and GTPL Hathway Launch GTPL Genie+: A Unified Entertainment Experience for Digital India

OTTplay Premium and GTPL Hathway Launch GTPL Genie+: A ...

Editor May 17, 2025 0 1

ALTT Unveils ‘Kutingg’: A Bold New Vertical Content Category for Gen-Z Viewers

ALTT Unveils ‘Kutingg’: A Bold New Vertical Content Cat...

Editor May 16, 2025 0 1

Digital Video Ad Spends to Surpass TV by 2026, Says Amazon MX Player’s Karan Bedi

Digital Video Ad Spends to Surpass TV by 2026, Says Ama...

Editor May 10, 2025 0 1

Prime Video Partners with CJ ENM to Boost Global Korean Content Lineup

Prime Video Partners with CJ ENM to Boost Global Korean...

Editor May 10, 2025 0 2

Top Content Studios Unite to Launch Madlab Alpha: A New Era of Creative Innovation

Top Content Studios Unite to Launch Madlab Alpha: A New...

Editor May 3, 2025 0 2

Stree 2 Smashes Records: 4.12 Crore Viewers Tune in for World TV Premiere on Star Gold

Stree 2 Smashes Records: 4.12 Crore Viewers Tune in for...

Shyamli Chugh Apr 20, 2025 0 2

🎬 Netflix India Brings The Great Khali Back to the Ring—Well, Almost! 🦁

🎬 Netflix India Brings The Great Khali Back to the Rin...

Shyamli Chugh Apr 20, 2025 0 5

JioStar Expands Regional Sports Content to Strengthen Presence Ahead of IPL Season

JioStar Expands Regional Sports Content to Strengthen P...

Editor May 19, 2025 0 1

The Press Club of India Demands Unconditional Release of Journalist Bahubali Shah

The Press Club of India Demands Unconditional Release o...

Editor May 17, 2025 0 1

Sudhir Chaudhary's 'Decode’ nears 1M views in 24 hrs, redefines DD News' reach

Sudhir Chaudhary's 'Decode’ nears 1M views in 24 hrs, r...

Editor May 17, 2025 0 1

LinkedIn Faces Job Cuts Amid Microsoft’s Global Workforce Restructuring

LinkedIn Faces Job Cuts Amid Microsoft’s Global Workfor...

Editor May 15, 2025 0 2

FTA Channels on the Rise: Time for Pay TV to Rethink Its Strategy?

FTA Channels on the Rise: Time for Pay TV to Rethink It...

Editor May 15, 2025 0 1

Honoring Kartikeya Sharma: A Visionary Leader Shaping India’s Media and Social Impact Landscape

Honoring Kartikeya Sharma: A Visionary Leader Shaping I...

Editor May 14, 2025 0 2

Far from Obsolete: Why Television Remains a Powerful Economic Force in 2025

Far from Obsolete: Why Television Remains a Powerful Ec...

Editor May 14, 2025 0 1

Prime Video India to Introduce Ads – Viewers Must Pay Extra to Stream Ad-Free

Prime Video India to Introduce Ads – Viewers Must Pay E...

Editor May 14, 2025 0 1

Zee Entertainment’s Bold Pivot: On the Path to Becoming a Digital Powerhouse?

Zee Entertainment’s Bold Pivot: On the Path to Becoming...

Editor May 19, 2025 0 1

Sudhir Chaudhary Flags Impersonation: Fake YouTube Channel Misuses His Name

Sudhir Chaudhary Flags Impersonation: Fake YouTube Chan...

Editor May 12, 2025 0 1

Advertising

After 36 Years, Elephant Unveils a Bold New Brand Ident...

Editor May 19, 2025 0 1

Netflix Plans to Transform Advertising with Gen-AI Powered In-Show Integrations by 2026

Netflix Plans to Transform Advertising with Gen-AI Powe...

Editor May 19, 2025 0 1

Garnier Strikes Back with John Abraham in Witty Face Wash Campaign Response to Anubhav Singh Bassi

Garnier Strikes Back with John Abraham in Witty Face Wa...

Editor May 19, 2025 0 1

Goafest 2025 Heads to Taj Cidade de Goa: A Community Celebration of Creativity

Goafest 2025 Heads to Taj Cidade de Goa: A Community Ce...

Editor May 19, 2025 0 1

Hit or Miss: Breaking Down the Week’s Most Talked-About Ads

Hit or Miss: Breaking Down the Week’s Most Talked-About...

Editor May 17, 2025 0 2

Emami Boosts Brand Presence with 4.8% Rise in Q4 FY25 A...

Editor May 17, 2025 0 1

Canon's 'Go Beyond' Campaign Inspires a New Wave of Creative Young India

Canon's 'Go Beyond' Campaign Inspires a New Wave of Cre...

Editor May 17, 2025 0 1

YouTube to Use AI for Smarter Ad Placements at Peak Moments in Videos

YouTube to Use AI for Smarter Ad Placements at Peak Mom...

Editor May 17, 2025 0 1

Sachin and Sara Tendulkar Celebrate Family, Fur, and Freedom in Spinny's Heartwarming New Ad

Sachin and Sara Tendulkar Celebrate Family, Fur, and Fr...

Editor May 17, 2025 0 1

Mission Accepted: Jeep Teams Up with Mission: Impossible Finale in High-Octane Style

Mission Accepted: Jeep Teams Up with Mission: Impossibl...

Editor May 17, 2025 0 1

Godrej’s AI-Powered Refrigerators: The Future of Cooling Begins Now

Godrej’s AI-Powered Refrigerators: The Future of Coolin...

Editor May 17, 2025 0 2

Aai Jaisi Mumbai: Mother Dairy Celebrates the Nurturing Heart of the City

Aai Jaisi Mumbai: Mother Dairy Celebrates the Nurturing...

Editor May 17, 2025 0 1

S.K. Swamy Discusses the Shift from Big Creative Agencies to Boutique Powerhouses

S.K. Swamy Discusses the Shift from Big Creative Agenci...

Editor May 16, 2025 0 1

After 36 Years, Elephant Unveils a Bold New Brand Ident...

Editor May 19, 2025 0 1

Netflix Plans to Transform Advertising with Gen-AI Powered In-Show Integrations by 2026

Netflix Plans to Transform Advertising with Gen-AI Powe...

Editor May 19, 2025 0 1

Garnier Strikes Back with John Abraham in Witty Face Wash Campaign Response to Anubhav Singh Bassi

Garnier Strikes Back with John Abraham in Witty Face Wa...

Editor May 19, 2025 0 1

Goafest 2025 Heads to Taj Cidade de Goa: A Community Celebration of Creativity

Goafest 2025 Heads to Taj Cidade de Goa: A Community Ce...

Editor May 19, 2025 0 1

Hit or Miss: Breaking Down the Week’s Most Talked-About Ads

Hit or Miss: Breaking Down the Week’s Most Talked-About...

Editor May 17, 2025 0 2

Emami Boosts Brand Presence with 4.8% Rise in Q4 FY25 A...

Editor May 17, 2025 0 1

Canon's 'Go Beyond' Campaign Inspires a New Wave of Creative Young India

Canon's 'Go Beyond' Campaign Inspires a New Wave of Cre...

Editor May 17, 2025 0 1

YouTube to Use AI for Smarter Ad Placements at Peak Moments in Videos

YouTube to Use AI for Smarter Ad Placements at Peak Mom...

Editor May 17, 2025 0 1

Sachin and Sara Tendulkar Celebrate Family, Fur, and Freedom in Spinny's Heartwarming New Ad

Sachin and Sara Tendulkar Celebrate Family, Fur, and Fr...

Editor May 17, 2025 0 1

Mission Accepted: Jeep Teams Up with Mission: Impossible Finale in High-Octane Style

Mission Accepted: Jeep Teams Up with Mission: Impossibl...

Editor May 17, 2025 0 1

Godrej’s AI-Powered Refrigerators: The Future of Cooling Begins Now

Godrej’s AI-Powered Refrigerators: The Future of Coolin...

Editor May 17, 2025 0 2

Aai Jaisi Mumbai: Mother Dairy Celebrates the Nurturing Heart of the City

Aai Jaisi Mumbai: Mother Dairy Celebrates the Nurturing...

Editor May 17, 2025 0 1

S.K. Swamy Discusses the Shift from Big Creative Agencies to Boutique Powerhouses

S.K. Swamy Discusses the Shift from Big Creative Agenci...

Editor May 16, 2025 0 1

Marketing

When Personal Becomes Too Personal: The Hidden Cost of Hyper-Personalization for Brands

When Personal Becomes Too Personal: The Hidden Cost of ...

Editor May 19, 2025 0 1

Grounded Trust: How Flight Cancellations Can Make or Br...

Editor May 19, 2025 0 1

Mars Wrigley Doubles Down on Growth: Commits 30% of Turnover to Sales and Marketing in Competitive Push

Mars Wrigley Doubles Down on Growth: Commits 30% of Tur...

Editor May 19, 2025 0 1

Bisleri Teams Up with Mission: Impossible: The Final Reckoning for Limited Edition Bottle Launch

Bisleri Teams Up with Mission: Impossible: The Final Re...

Editor May 17, 2025 0 2

Sting® Energy Joins Forces with BGMI Power as the Official In-Game Energy Drink

Sting® Energy Joins Forces with BGMI Power as the Offic...

Editor May 16, 2025 0 1

Why Eno Chose Vicky Kaushal as Its First-Ever Brand Amb...

Editor May 16, 2025 0 1

AB de Villiers Joins Forces with Sneaker LAB: A Fresh Step in Sustainable Style

AB de Villiers Joins Forces with Sneaker LAB: A Fresh S...

Editor May 16, 2025 0 2

KJ Alphons to Corporates: “Do Good as a Duty, Not Just for Show”

KJ Alphons to Corporates: “Do Good as a Duty, Not Just ...

Editor May 15, 2025 0 1

Royal Enfield’s 'HunterHood': Redefining Motorcycling Culture for the New Generation

Royal Enfield’s 'HunterHood': Redefining Motorcycling C...

Editor Apr 29, 2025 0 5

From Ananya & Chanel to Alia & Gucci: How Bollywood Stars Are Redefining Global Luxury Partnerships

From Ananya & Chanel to Alia & Gucci: How Bollywood Sta...

Shyamli Chugh Apr 20, 2025 0 4

When Personal Becomes Too Personal: The Hidden Cost of Hyper-Personalization for Brands

When Personal Becomes Too Personal: The Hidden Cost of ...

Editor May 19, 2025 0 1

Grounded Trust: How Flight Cancellations Can Make or Br...

Editor May 19, 2025 0 1

Mars Wrigley Doubles Down on Growth: Commits 30% of Turnover to Sales and Marketing in Competitive Push

Mars Wrigley Doubles Down on Growth: Commits 30% of Tur...

Editor May 19, 2025 0 1

Bisleri Teams Up with Mission: Impossible: The Final Reckoning for Limited Edition Bottle Launch

Bisleri Teams Up with Mission: Impossible: The Final Re...

Editor May 17, 2025 0 2

Sting® Energy Joins Forces with BGMI Power as the Official In-Game Energy Drink

Sting® Energy Joins Forces with BGMI Power as the Offic...

Editor May 16, 2025 0 1

Why Eno Chose Vicky Kaushal as Its First-Ever Brand Amb...

Editor May 16, 2025 0 1

AB de Villiers Joins Forces with Sneaker LAB: A Fresh Step in Sustainable Style

AB de Villiers Joins Forces with Sneaker LAB: A Fresh S...

Editor May 16, 2025 0 2

Reckitt Unveils New Campaign for Harpic DrainXpert: Targeting India’s Toughest Drain Clogs

Reckitt Unveils New Campaign for Harpic DrainXpert: Tar...

Editor May 14, 2025 0 2

Panasonic Reimagines Home Cooling with Heartwarming Family-Centered Campaign

Panasonic Reimagines Home Cooling with Heartwarming Fam...

Shyamli Chugh Apr 22, 2025 0 3

Why Every Brand Needs a Marketing Video in Today's Digi...

Shyamli Chugh Apr 22, 2025 0 3

R K SWAMY Launches Brand & Marketing Consulting Arm to ...

Editor May 15, 2025 0 1

The Body Shop’s Beauty Revolution in India: Premium Meets Purpose at an Affordable Price

The Body Shop’s Beauty Revolution in India: Premium Mee...

Editor May 13, 2025 0 1

CashKaro’s Bold New Ad Takes a Hilarious Jab at CRED with ‘India’s Got Latent’ Spoof

CashKaro’s Bold New Ad Takes a Hilarious Jab at CRED wi...

Editor May 9, 2025 0 2

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News

When Personal Becomes Too Personal: The Hidden Cost of Hyper-Personalization for Brands

When Personal Becomes Too Personal: The Hidden Cost of ...

Editor May 19, 2025 0 1

Is hyper-personalization pushing consumers away? Discover why brands need to ret...

News

Grounded Trust: How Flight Cancellations Can Make or Br...

Editor May 19, 2025 0 1

Flight cancellations are no longer just an inconvenience—they’re brand-defining ...

YouTuber Jyoti Malhotra Arrested Amid Allegations of Espionage

YouTuber Jyoti Malhotra Arrested Amid Allegations of Es...

Editor May 19, 2025 0 1

YouTuber Jyoti Malhotra has been arrested over alleged espionage activities. Exp...

Television News

Zee Entertainment’s Bold Pivot: On the Path to Becoming a Digital Powerhouse?

Zee Entertainment’s Bold Pivot: On the Path to Becoming...

Editor May 19, 2025 0 1

Zee Entertainment is transforming into a digital-first media company. Explore ho...

News

Mars Wrigley Doubles Down on Growth: Commits 30% of Turnover to Sales and Marketing in Competitive Push

Mars Wrigley Doubles Down on Growth: Commits 30% of Tur...

Editor May 19, 2025 0 1

Mars Wrigley commits 30% of its turnover to sales and marketing, aiming to accel...

News

After 36 Years, Elephant Unveils a Bold New Brand Ident...

Editor May 19, 2025 0 1

After 36 years, renowned Indian design consultancy Elephant unveils a bold new b...

News

Netflix Plans to Transform Advertising with Gen-AI Powered In-Show Integrations by 2026

Netflix Plans to Transform Advertising with Gen-AI Powe...

Editor May 19, 2025 0 1

Netflix is set to launch Gen-AI powered immersive in-show advertising by 2026, b...

News

Garnier Strikes Back with John Abraham in Witty Face Wash Campaign Response to Anubhav Singh Bassi

Garnier Strikes Back with John Abraham in Witty Face Wa...

Editor May 19, 2025 0 1

Garnier Men features John Abraham in a witty new campaign responding to comedian...

News

Goafest 2025 Heads to Taj Cidade de Goa: A Community Celebration of Creativity

Goafest 2025 Heads to Taj Cidade de Goa: A Community Ce...

Editor May 19, 2025 0 1

Goafest 2025 relocates to Taj Cidade de Goa, embracing the theme “It Takes a Vil...

News

JioStar Expands Regional Sports Content to Strengthen Presence Ahead of IPL Season

JioStar Expands Regional Sports Content to Strengthen P...

Editor May 19, 2025 0 1

JioStar strengthens its regional sports content portfolio ahead of IPL to captur...

News

Hit or Miss: Breaking Down the Week’s Most Talked-About Ads

Hit or Miss: Breaking Down the Week’s Most Talked-About...

Editor May 17, 2025 0 2

Explore the week’s biggest advertising hits and misses. From clever brand storyt...

News

The Press Club of India Demands Unconditional Release of Journalist Bahubali Shah

The Press Club of India Demands Unconditional Release o...

Editor May 17, 2025 0 1

The Press Club of India has strongly demanded the immediate and unconditional re...