Tag: Cultural Marketing

Birla Opus Paints' 'Main Bhi…' IPL 2026 Campaign Is a M...

Editor Apr 18, 2026 0 11

Birla Opus Paints' 'Main Bhi…' IPL 2026 campaign features 10 cricketers in a mul...

Blissclub Flips a Cultural Phrase Into a Power Statement With 'Move Like A Maharani'

Blissclub Flips a Cultural Phrase Into a Power Statemen...

Editor Apr 11, 2026 0 20

Blissclub launches "Move Like A Maharani" — a culturally powerful campaign recla...

Collective Artists Network Enters Fine Arts: What It Me...

Editor Apr 8, 2026 0 6

Collective Artists Network enters fine arts by signing Nikheel Aphale. Here's wh...

Crocs India Brings Jameel Jamali to Its Latest Campaign — And the Internet Is Loving It

Crocs India Brings Jameel Jamali to Its Latest Campaign...

Editor Apr 7, 2026 0 11

Crocs India teams up with Rakesh Bedi of Dhurandhar fame for its Crocshake digit...

Asian Paints Makes Waterproofing a Cultural Moment With Its South India 'Superstar' Campaign

Asian Paints Makes Waterproofing a Cultural Moment With...

Editor Apr 7, 2026 0 3

Asian Paints launches a music-led South India campaign for Damp Proof, positioni...

Clovia's AstroFit: When the Stars Sell Lingerie

Clovia's AstroFit: When the Stars Sell Lingerie

Editor Apr 2, 2026 0 5

Clovia's AstroFit April Fools' prank blended astrology with lingerie personalisa...

Ashwin Kumar Returns to Nike India as Brand Lead, Bring...

Editor Apr 2, 2026 0 7

Ashwin Kumar rejoins Nike India as Brand Lead after a decade away. Here's what h...

Parle-G's Bihu Campaign: When a Biscuit Brand Becomes a...

Editor Mar 31, 2026 0 3

Parle-G's two-part Bihu campaign by Thought Blurb Communications earns 12M+ view...

The Dhurandhar Effect: How Smart Brands Turned 6 Words Into a Marketing Movement

The Dhurandhar Effect: How Smart Brands Turned 6 Words ...

Editor Mar 26, 2026 0 11

How Indian brands used the Dhurandhar dialogue trend for reactive marketing — fr...

Panda's Box Wants Families to Go Offline for 9 Nights This Navratri

Panda's Box Wants Families to Go Offline for 9 Nights T...

Editor Mar 23, 2026 0 5

Panda's Box launches #ScreenFreeNavratri — a 9-day digital detox campaign encour...

Flipkart's Ugadi vs Yugadi Debate Is Brilliant Regional Marketing

Flipkart's Ugadi vs Yugadi Debate Is Brilliant Regional...

Editor Mar 19, 2026 0 3

Flipkart's Ugadi campaign by 22feet turns a regional pronunciation debate into a...

Dabur's Miswaknama: When an Ingredient Becomes a Journey

Dabur's Miswaknama: When an Ingredient Becomes a Journey

Editor Mar 18, 2026 0 12

Dabur's Miswaknama turns Miswak into a cultural travel series. Here's why this i...

GAP x Young Miko: Why 'Sweats Like This' Is Fashion Marketing Done Right

GAP x Young Miko: Why 'Sweats Like This' Is Fashion Mar...

Editor Mar 14, 2026 0 10

GAP has launched its Spring 2026 campaign "Sweats Like This" in partnership with...

Compass Communications Wins FOCAL Mandate: Northeast India's Cultural Moment

Compass Communications Wins FOCAL Mandate: Northeast In...

Editor Mar 13, 2026 0 3

Compass Communications has been appointed as the official communications partner...

Parle-G's Ugadi Campaign Turns Bitter-Sweet Into Brand ...

Editor Mar 12, 2026 0 5

Parle-G has launched a heartfelt Ugadi 2026 campaign film inspired by the tradit...

Havas Acquires Styleheads: Why Cultural Marketing Is the New Battleground

Havas Acquires Styleheads: Why Cultural Marketing Is th...

Editor Mar 10, 2026 0 3

Havas has acquired Berlin-based cultural marketing agency Styleheads to strength...